New sports channel added to DStv

2012-04-05 14:02
Thinus Ferreira
Cape Town – E! Entertainment meets the sports world when the new Trace Sports channel starts on 17 April on MultiChoice's DStv platform for DStv Premium subscribers.

The channel, offered by the Trace Group whose Trace Urban music channel is already a part of the DStv bouquet, is a new channel that features magazine and profile shows about the world of sports stars.

Trace Sports will start on 17 April on channel 129 on DStv after the pay TV operator signed a carriage agreement with the Trace Group which has aggressively started to roll out the new channel internationally since 2011 in several TV markets around the world.

The Trace Group said last year that it has signed a carriage agreement with MultiChoice, but DStv and Trace kept mum on when exactly the channel would go live for subscribers.

The Trace Group held a special pre-launch party in Johannesburg in June 2010 during the World Cup soccer tournament when several international potential clients and stakeholders were in South Africa.

Although the channel is a high definition channel by default, MultiChoice will provide a standard definition version of Trace Sports for now.

Major milestone

"The launch of Trace Sports in South Africa is a major milestone for our group," says Oliver Laouchez, the chairperson and CEO of the Trace group in a statement.

"Trace Sports will bring the DStv audience a great mix of content where sport meets glamour, where athletes reveal their real life and personality.

"We are excited to launch the channel exactly 100 days before the Olympics as we believe that our content will allow DStv subscribers to connect more with featured Olympians," he said.

“Sport is an important genre to pay television," said Aletta Alberts, the general manager for content at MultiChoice.

"Trace Sports is a channel which takes a unique view on sport stars, giving our subscribers access to content that is not currently available on DStv. We are confident that this channel will be a big hit with our subscribers," she said.

Comments

  • clivecorbz - 2012-04-05 14:13

    So it's for soccer fans?

      Cassandra Olivier - 2012-04-05 15:03

      Just watch SABC they show the soccer 24/7 but are to cheap to show the rugby! i have to listen on my radio cause i cant afford dstv

      richardjcw - 2012-04-05 15:24

      Bring us the Science channel or military history channel or something more than adding another sport channel. I love my rugby but how about some diversity? And the ability to hide garbage channels you dont watch would be great!!!! Even more so if one did not have to pay for the ones u dont watch.

  • paul.maarman - 2012-04-05 14:28

    yawn....so when is the real good channels coming....

  • Duncan Thabiso Mphailane - 2012-04-05 14:41

    DSTV - The masters of repeats. I think I should send a complaint to the consumer commission.

      Gershwin - 2012-04-05 15:00

      OH yes but far better than Sabc, ETV and who's THE OTHER CHAPS

  • Rowan Cranston - 2012-04-05 14:44

    Now we can watch all those soccer games again and again and again.....

  • colin.langley - 2012-04-05 14:52

    yaaaaaaaaaaaaaaawwwwwwwwwnnnnnnnnnnnn

      johncarlos.biza - 2012-04-05 16:47

      Plenty of that to come once the channel goes live.

  • Sam - 2012-04-05 14:56

    Just add another channel I'll never watch onto my bill, DStv. Instead of flooding our decoders with arb channels that nobody cares about and billing us for them why not reduce the offering and increase the quality. I'd rather lose ten of my channels and get a proper BBC channel that shows current programming instead of reruns.

      Jonathan - 2012-04-05 15:29

      I am so there with you Sam but do you know why they will never do that? Advertising revenue - for every channel they add on, advertising revenue goes up. Our subscriptions fees are the tip of the iceberg to them - the real money is in advertising.

  • Nhlekeza Mbele - 2012-04-05 15:04

    the channel is in HD, but you will only broadcast it in standard quality..what are we paying a lot of money for.

  • Tommy - 2012-04-05 15:31

    Oh gawd..."sport meets glamour, where athletes reveal their real life and personality"...Why Aletta Alberts, you tell me why we need to know about these athletes off the field. WE DON'T CARE.

  • Johan - 2012-04-05 15:32

    More sport? Get rid of afmag, food channel (paula dean ya all sucks){bring back BBC Food instead], sony sucks. Agree reduce quantity and replace with QUALITY.

  • Gary - 2012-04-05 15:49

    Probably more soccer

  • bashin.monyela - 2012-04-06 13:36

    I hope its just football

  • Haha - 2012-04-17 07:36

    I just wish I could hide all the rubbish on dstv, which is all of it!..I have to pay for the premium package just to watch rugby..DSTV sucks!

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