WATCH: Kylie Jenner gets on much better with Caitlyn Jenner than she did with Bruce Jenner

Zayn Malik and Gigi Hadid sparked rumours they are dating after being spotted on a date night in LA

New sports channel added to DStv

2012-04-05 14:02
Cape Town – E! Entertainment meets the sports world when the new Trace Sports channel starts on 17 April on MultiChoice's DStv platform for DStv Premium subscribers.

The channel, offered by the Trace Group whose Trace Urban music channel is already a part of the DStv bouquet, is a new channel that features magazine and profile shows about the world of sports stars.

Trace Sports will start on 17 April on channel 129 on DStv after the pay TV operator signed a carriage agreement with the Trace Group which has aggressively started to roll out the new channel internationally since 2011 in several TV markets around the world.

The Trace Group said last year that it has signed a carriage agreement with MultiChoice, but DStv and Trace kept mum on when exactly the channel would go live for subscribers.

The Trace Group held a special pre-launch party in Johannesburg in June 2010 during the World Cup soccer tournament when several international potential clients and stakeholders were in South Africa.

Although the channel is a high definition channel by default, MultiChoice will provide a standard definition version of Trace Sports for now.

Major milestone

"The launch of Trace Sports in South Africa is a major milestone for our group," says Oliver Laouchez, the chairperson and CEO of the Trace group in a statement.

"Trace Sports will bring the DStv audience a great mix of content where sport meets glamour, where athletes reveal their real life and personality.

"We are excited to launch the channel exactly 100 days before the Olympics as we believe that our content will allow DStv subscribers to connect more with featured Olympians," he said.

“Sport is an important genre to pay television," said Aletta Alberts, the general manager for content at MultiChoice.

"Trace Sports is a channel which takes a unique view on sport stars, giving our subscribers access to content that is not currently available on DStv. We are confident that this channel will be a big hit with our subscribers," she said.

Read more on:    multichoice  |  tv publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Recent News

Viewer fury has engulfed M-Net's Mzansi Magic (DStv 161) channel over the TV show Our Perfect Wedding. Read More »

M-Net is facing a class action complaint over alleged racial discrimination and excluding white students from its Magic in Motion Academy. Read More »

inside channel 24

There are new stories on the homepage. Click here to see them.