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Cape Town – M-Net is set to break new ground as the South African pay-TV broadcaster goes full throttle forward into a new age of foreign television delivery.
The almost 28-year-old M-Net has always had and secured premium television content but two factors the past half a decade, prompted – almost forced – them to up the stakes dramatically and bring it to viewers sooner.
Firstly competitors edged in on the action and secondly illegal downloads prompted swift action.
That is why M-Net will redefine what a premium television experience means: great, premium content, but shown nearly instantaneously as well in an increasingly globalised world filled with spoilers, the internet and rabid binge-watching TV viewers.
M-Net is undergoing a major systemic shift in what it delivers and the experience of what is defined as "premium foreign TV content".
M-Net says it is "transforming the way you can watch TV".
Express from the US
Starting with the second season of the American drama Ray Donovan on 13 July, M-Net will show the exact same episode in South Africa just one hour later at 04:00 on the morning of Monday 14 July on linear television on DStv's channel 101.
Directly after the episode has shown at 04:00, the Ray Donovan episode will be available on MultiChoice's DStv Explora's Catch Up menu.
"That means that owners of these DStv decoders can watch it whenever they choose to, before it is screened in its dedicated primetime evening timeslot on the M-Net schedule. In the case of Ray Donovan, this will be on Tuesday 15 July at 21:30".
'A win-win for all our M-Net viewers'
"This is fantastic news and a win-win for all our M-Net viewers," says Lani Lombard, M-Net's head of publicity.
"If you are suffering from fear of missing out, you can see what your favourite characters are up to as it happens, or you can catch-up at your convenience.
"In the past we've been able to simulcast or have delayed broadcasts of special events but having an international TV series within 24 hours is a first, and something we're very proud of.
"It shows that M-Net is always moving with the times in the world of entertainment, where, these days content can be delivered at breakneck speed," says Lombard.
M-Net does caution that because of the extraordinarily fast turn-around time, what it now calls "Express episodes" will not have a family track or hearing impaired titles.
"Also note that the broadcasting times will be slightly different on the M-Net East and West Africa feeds," says M-Net. "Instead of on a Monday at 04:00 (South Africa), Ray Donovan will land at 03:00 on a Tuesday morning, with the primetime evening slot at 22:30 on a Tuesday evening."
The almost 28-year-old M-Net has always had and secured premium television content but two factors the past half a decade, prompted – almost forced – them to up the stakes dramatically and bring it to viewers sooner.
Firstly competitors edged in on the action and secondly illegal downloads prompted swift action.
That is why M-Net will redefine what a premium television experience means: great, premium content, but shown nearly instantaneously as well in an increasingly globalised world filled with spoilers, the internet and rabid binge-watching TV viewers.
M-Net is undergoing a major systemic shift in what it delivers and the experience of what is defined as "premium foreign TV content".
M-Net says it is "transforming the way you can watch TV".
Express from the US
Starting with the second season of the American drama Ray Donovan on 13 July, M-Net will show the exact same episode in South Africa just one hour later at 04:00 on the morning of Monday 14 July on linear television on DStv's channel 101.
Directly after the episode has shown at 04:00, the Ray Donovan episode will be available on MultiChoice's DStv Explora's Catch Up menu.
"That means that owners of these DStv decoders can watch it whenever they choose to, before it is screened in its dedicated primetime evening timeslot on the M-Net schedule. In the case of Ray Donovan, this will be on Tuesday 15 July at 21:30".
'A win-win for all our M-Net viewers'
"This is fantastic news and a win-win for all our M-Net viewers," says Lani Lombard, M-Net's head of publicity.
"If you are suffering from fear of missing out, you can see what your favourite characters are up to as it happens, or you can catch-up at your convenience.
"In the past we've been able to simulcast or have delayed broadcasts of special events but having an international TV series within 24 hours is a first, and something we're very proud of.
"It shows that M-Net is always moving with the times in the world of entertainment, where, these days content can be delivered at breakneck speed," says Lombard.
M-Net does caution that because of the extraordinarily fast turn-around time, what it now calls "Express episodes" will not have a family track or hearing impaired titles.
"Also note that the broadcasting times will be slightly different on the M-Net East and West Africa feeds," says M-Net. "Instead of on a Monday at 04:00 (South Africa), Ray Donovan will land at 03:00 on a Tuesday morning, with the primetime evening slot at 22:30 on a Tuesday evening."
