Six reporters, photographers and media chiefs are to be tried for invasion of privacy over topless photos of Kate Middleton

In a beautiful written piece for the New York Times, Trevor Noah paints a picture of his childhood with his mother

Oprah gives Starbucks tea a celebrity shot

2014-03-20 18:00

New York — Starbucks turned its shareholders meeting into an episode of the Oprah Winfrey show on Wednesday.

The celebrity talk show host appeared on stage to announce a drink called the Oprah Chai that will be sold at Starbucks cafes starting April 29. The drink will also be available at the small chain of Teavana tea shops Starbucks recently bought.

The splashy move comes as Starbucks Corp. looks to tap into tea as a new sales driver. Starbucks cafes are still enjoying strong sales growth, but the company is also facing intensifying competition as fast-food chains and others crowd the coffee market.

Before welcoming his surprise guest on stage at the annual meeting, Starbucks CEO Howard Schultz noted that he wanted to "ignite and transform" the tea category. Schultz has said repeatedly in recent months that he wants to make tea as popular as he helped make coffee with Starbucks.

(Howard Schultz clinks tea cups with Oprah Winfrey. AP)

Teavana had about 300 locations when Starbucks acquired it. The stores are located mostly in shopping malls and sell packaged and loose leaf teas, rather than prepared drinks or food. But Starbucks has said it plans to open more free-standing locations. It recently opened a Teavana tea shop in New York City that looks more like a cafe and serves a variety of small dishes.

The idea for the collaboration came after Winfrey shared her love of tea with Schultz at a wedding they attended last summer, the two said in an interview after the shareholders meeting. He sent chai tea to her hotel room and asked if she wanted to create her own tea for the chain.

"The passion Oprah has for chai tea is not a casual preference," Schultz said.

"I've texted him about 100 times since we were at the wedding this summer," Winfrey said.
Starbucks said "a portion" of the proceeds from the sales of the Teavana Oprah Chai will go toward the Oprah Winfrey Leadership Academy Foundation to help youth educational opportunities. The company didn't specify how much will go to charity.

The drink's price hasn't yet been determined, but Schultz said it should be comparable to other drinks sold at Starbucks.

Read more on:    starbucks  |  oprah winfrey  |  celebrities publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Recent News

It seems like you can find love on the bachelor after all. Read More »

AMC's The Walking Dead returned for another season with an episode likely to become the series' most-watched ever Read More »

inside channel 24

There are new stories on the homepage. Click here to see them.