SABC negative publicity 'painful'

2013-04-02 12:24
Cape Town - The CEO of the SABC, Lulama Mokhobo, has admitted that the ongoing barrage of negative publicity about the beleaguered South African public broadcaster is painful for the corporation, which is constantly lurching from the one scandalous crisis to the next.

During an interview on SABC3's new hour-long news bulletin on Monday evening, Mokhobo spoke about the public broadcaster's ongoing battles, public shame and addressed the SABC's image problem.

"For us, yes, the negative publicity has been very painful," Mokhobo admitted during the discussion.

'Pure falsification of facts'

The SABC now has an interim board, after a meltdown of corporate governance rocked the broadcaster when the SABC board resigned in March, following a public spat over acting chief operating officer Hlaudi Motsoeneng.

Motsoeneng was removed as COO, but is now back in that position following the resignations of the SABC board chairperson, deputy chairperson and the dissolving of the rest of the SABC board.

"In many instances there's been innuendo and pure falsification of facts in certain instances," Makhobo admonished during the interview.

"But we are taking it in our stride, and what I appeal to everybody who bothers to listen to me, is that don't judge us by what you read. Judge us by what you actually see on the channels.

'Switch on and watch us'

"From a straightforward news perspective from across the three channels, we actually broadcast seven-and-a-half hours per day. And when you look at our current affairs content, we broadcast three hours a day. Now that is a hell of a lot of content that we put out that people may not be aware of.

"I would like to challenge them to switch on and watch us and see what we're actually doing," she added.

Mokhobo also took the time to address viewers' complaints about the massive number of repeat of programming on the SABC's three TV channels and the large number of rebroadcasts of old shows and dated library titles from the SABC archives, by saying that the broadcaster has "great new content" it will be introducing to its viewers.

She went on to slam these complaints, saying: "There are people who I doubt actually watch the SABC, who complain all the time that we are repeating. We are not. We actually have a great deal of new content."

Further details about this new content are yet to be revealed by the public broadcaster.

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