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Cape Town – Sony Entertainment Television (SET 127) and Sony Max (128) revealed their line-up this week and we cannot wait to catch these shows.
With so many channels to compete with SET and Sony Max are pulling out all the stops to maintain a winning track record. In it's almost nine year tenure in the country the channels have remained stable in their performance.
Lyle Stewart, senior vice president for Central & Eastern Europe, Middle East and Africa (CEEMA) for Sony Pictures Television Networks says what makes them different from other channels are the quality programmes and the ability to acquire and develop shows that speaks to viewers.
"We do a really good job and better than our competitors in buying and developing programmes that really speak to the DStv subscriber," said Stewart.
The two channels have perfected a balance with SET geared more towards general entertainment and Sony Max with its out of the box addictive shows that keeps you coming back for more.
"Sony Max has evolved and grown over time and attracted a new type of audience. It was an untapped genre that we brought to a platform and it has created a niche for itself," said Stewart.
The channel is committed to producing its own shows and the biggest performers Crossing Lines and Hannibal will both return for a second and third season respectively.
"We are really committed to creating original programmes which we co-produce, we want to make these work and continue with them," said Stewart.
Shows to look out for on the channels are: The Boondocks S4, Hannibal S3, Crossing Lines S2, The Amazing Race 23, Freakshow, Killer Karaoke, Hole in the Wall and Real Husbands of Hollywood S2.
With so many channels to compete with SET and Sony Max are pulling out all the stops to maintain a winning track record. In it's almost nine year tenure in the country the channels have remained stable in their performance.
Lyle Stewart, senior vice president for Central & Eastern Europe, Middle East and Africa (CEEMA) for Sony Pictures Television Networks says what makes them different from other channels are the quality programmes and the ability to acquire and develop shows that speaks to viewers.
"We do a really good job and better than our competitors in buying and developing programmes that really speak to the DStv subscriber," said Stewart.
The two channels have perfected a balance with SET geared more towards general entertainment and Sony Max with its out of the box addictive shows that keeps you coming back for more.
"Sony Max has evolved and grown over time and attracted a new type of audience. It was an untapped genre that we brought to a platform and it has created a niche for itself," said Stewart.
The channel is committed to producing its own shows and the biggest performers Crossing Lines and Hannibal will both return for a second and third season respectively.
"We are really committed to creating original programmes which we co-produce, we want to make these work and continue with them," said Stewart.
Shows to look out for on the channels are: The Boondocks S4, Hannibal S3, Crossing Lines S2, The Amazing Race 23, Freakshow, Killer Karaoke, Hole in the Wall and Real Husbands of Hollywood S2.
