Simon Cowell joins the Twitterati

2011-11-18 14:22
Washington - It's been some time coming, but sharp-tongued transatlantic music mogul Simon Cowell has made his debut on Twitter - and he claims he loves it.

"It's official, I know it's taken a while. It's really me! We're live in 10 minutes. I'll keep you posted. Lots of love #iamsimon," read Cowell's inaugural tweet, which came a skilful 12 letters within Twitter's 140-character limit.

By "live" he meant on Wednesday's prime time telecast of the US edition of his reality talent show The X Factor, during which he tweeted swipes at fellow judges Paula Abdul, LA Reid and Nicole Scherzinger.

"I love being on twitter," he added - with indifference to capitalisation - after the show. "Thank you for allowing me to beat the other 3 in the popularity poll. Paula looked like she'd sucked on a lemon!"

Cowell, 52, was already a household name in the United States for his sometimes mean-spirited remarks as a judge on American Idol before he imported The X Factor from his native Britain.

By Friday he had gathered over 300 000 followers on Twitter - while he himself had chosen to follow just 11 others, mostly from The X-Factor.