Cape Town – DStv’s Sony Entertainment Television (SET) will soon be known as The Sony Channel (DStv 127) following a rebranding and simplified renaming of the popular channel.
The name change appears to be the first such rebranding of the channel which is available internationally in several countries and territories.
The Sony Channel was first launched in South Africa almost 7 years ago on 2 November 2007 and is home to highly rated series like The Amazing Race, Hannibal, Drop Dead Diva, NCIS, Friends, CSI and several American talk shows.
According to sources the rebranding of Sony Entertainment Television only pertains to the Sony Channel, not sister channel Sony MAX (DStv 128).
The new on-air look of the Sony Channel made its debut on Tuesday morning just after 06:00 on DStv during The Arsenio Hall Show with beautiful new multi-coloured on-air indents to signal and indicate different programming genres.
Blue signify comedy, red signify drama, green signify reality and yellow is now used for movies.
The former three-tiered name in white is now shorter and stacks over just two lines, saying just "Sony Channel", having done away with the long "Entertainment" and "Television" for a simpler, cleaner appearance whilst maintaining the Sony "S".
The new Sony Channel logo and on-air imaging utilise shiny, high-gloss, flipping "micro tiles" to create a "wave" effect, while title cards for shows like Friends also changed to incorporate the new logo.- Channel24
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