Cape Town – Movie channel Studio Universal (DStv 112) will change its on-screen look on Thursday on MultiChoice's DStv satellite pay-TV platform.
The channel from NBCUniversal is rolling out the brand refresh for Studio Universal in South Africa and Africa first, before the global refresh moves to other territories and countries like Latin America, Brazil and Italy over the coming months.
Red Bee, part of the Ericsson group, was responsible for the refreshed look, logo and on-screen imaging of the new Studio Universal from 1 October, and worked with NBCUIN's in-house creative and marketing team. The Studio Universal website will also be refreshed on Thursday.
The iconic world of film served as the inspiration of Studio Universal's new look. Studio Universal's look is now "a confident black and white marque with a cinematic feel", celebrating every aspect of movies.
Eight new idents were also created by Red Bee bringing to life Studio Universal and the "We Are Movies" tagline.
Each of the idents draws viewers in to carefully choreographed scenes, providing a behind-the-scenes glimpse of the people whose skill and dedication bring stories to life and reflecting the audience's emotional connection to the movies.
Each ident – shot on location at Universal Studios in Hollywood – has an opposite version, either light or dark in tone, which uses the same set,key actors and props unveiling a very different scene and emphasising the magic of cinema.
"Since its launch four years ago, Studio Universal has gone from strength to strength in Africa and is now one of the leading entertainment channels in the market," says Colin McLeod, the managing director for emerging markets at NBCUniversal International Networks.
"The channel's unique proposition, based around themed movie nights, continues to resonate with DStv subscribers and we believe that the brand refresh will further enhance their viewing experience."
"In refreshing Studio Universal we wanted to challenge typical movie-channel conventions, taking inspiration from the craft and dedication of movie-makers for our positioning, packaging, logo and tagline," says Marco Giusti, the senior vice president of the creative division at NBCUniversal International.
"We've firmly placed our love and passion for the movies at the heart of the Studio Universal brand with the aim of bringing viewers even closer to the full movie experience."
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