Cape Town – The lifestyle channel TLC Entertainment (DStv 172) is looking for its first South African star – someone who thinks they can be the next Oprah, Buddy Valastro or Randy Fenoli.
Discovery Networks International (DNI) is looking to uncover the first South African presenter to appear on TLC Entertainment, with the competition,TLC Next Great Presenter, which will kick off on Sunday 9 August – Women’s Day.
People who consider themselves “super-fans” from across Africa, will be able to enter from 9 August.
DNI hasn’t released any more specific details yet, but Lee Hobbs, the vice president of channels for the emerging business division of Discovery Networks for the Central and Eastern Europe, Middle East and Africa (CEEMEA) region, is hoping for a big response.
“South Africa’s Women’s Day is the perfect opportunity for us to give back to our TLC fans and launch this fantastic campaign which will see one lucky winner get the chance to present a brand-new show on TLC,” says Hobbs.
“We know how vocal our TLC fans are and I’m certain we’ll get a tremendous response when the competition officially opens on 9 August and look forward to receiving all the brilliant entries”.
Will have to make a presenter’s video
Viewers will have to make and submit a video clip of their TV presenting skills. In the short video for TLC Next Great Presenter, contestants will have to explain why they should be chosen and why they will make a great TLC presenter.
Something people should keep in mind is that TLC Entertainment is the number one lifestyle TV channel on MultiChoice’s DStv satellite pay-TV platform for adults older than 15, as well as women aged between 20 and 49.
Wannabe presenters have to appeal therefore to this market demographic – these viewers must feel as if the person they’re looking at is relatable and is speaking to them and their lives.
A panel of experts will create a shortlist out of all of the entries received, after which it will be up to TLC viewers to choose the lucky winner who will get the chance to present TLC Top 10 – a brand-new series coming to TLC Entertainment later this year.
TLC Top 10 will celebrate the biggest and most popular shows that viewers have seen on the channel in South Africa in 2011.
DNI rebranded its Discovery Travel & Living channel in September 2011 to TLC on On Digital Media’s (ODM) StarSat which was then still known as TopTV.
A month later, in October 2011, MultiChoice added TLC as well. In October 2013 DNI changed the schedule and rebranded the MultiChoice channel to TLC Entertainment to create a separate and differentiated channel feed on DStv from the TLC channel running on StarSat.
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