Cape Town – Viewers and TV critics are not impressed with the new logo and on-air look of SABC3 which suddenly started, unannounced to the press, on the SABC’s only commercial TV channel, blasting the strange colour combinations, design and look as “ugly”, “unimaginative” and “dreadful”.
SABC3 has suddenly launched a new channel logo and on-air look without saying a word to the press about it.
The SABC's corporate affairs division has not responded to media enquiries made specifically about SABC3's new on-air look.
Meanwhile viewers and TV critics instantly had a negative reaction, blasting the new SABC3 logo and on-air look as "ugly", "unimaginative" and "dreadful".
The new SABC3 logo and on-air imaging looks flat, blockish, and is awash in cooler tones with muted, pastel colours seemingly rinsed through a blue hue filter. It looks off-putting and strange and comes across as stylistically and design-wise, much less sleek, less sophisticated and much less polished and refined that the smart and classy "spinning 3 in a circle" it replaced.
As the public broadcaster’s only commercial TV channel, the ratings-challenged SABC3 is supposed to look smart, high-gloss and glittery as it competes for the same upmarket viewers who watch competitor channels like M-Net.
Notably the last SABC1, and SABC2 channel logos and on-air changes were done with great immediate fanfare, press releases and prior notification to the press. SABC2 even had a on-air imaging media event before its change.
Viewers and TV critics also complain about the moving animation of the massive channel intruding into programming and disrupting viewers' TV watching experience and the big block which is now shown in the corner of the screen – in grey.
Meanwhile multiple fonts used on the programming boards for the new SABC3 makes it look jumbled, unclean and less slick and polished.
Channel logos and imaging in the TV industry are incredibly important – it’s how viewers and customers interact, see, and experience the “face” of a TV channel and how it conveys what it stands for and what its specific channel proposition and programming offering entails.(Photo: Facebook)Disclaimer: This is an article written by an independent South African TV critic and journalist covering the TV industry. The views of users published on Channel24 are their own and do not necessarily represent the views of Channel24. Channel24 reserves the right to edit or delete any and all comments received.
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