Johannesburg – The viewership erosion of what used to be the SABC and South Africa’s most watched TV show, Generations, continues with the soap dropping to 3.9 million viewers as of last Friday, while industry experts wonder "if the numbers will go back up to 8 million"ever again.
Millions of viewers have abandoned the Mfundi Vundla produced soap on SABC1 after it returned, retooled with a new cast in December 2014, after an absence of two months following the SABC and MMSV Productions’ firing of the entire principal cast in August 2014 for demanding their promised three year contracts and better remuneration.
Viewers have since taken to the third season of SABC1’s Skeem Saam, and there’s also high buzz for SABC1’s new telenovela Uzalo and e.tv’s new local telenovela Ashes to Ashes starting on 2 March at 20:00 in the same timeslot as Generations – The Legacy. These new shows are all looking to cash in on the millions of viewers who no longer watch the damaged soap.