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Pepsi defends controversial Kendall Jenner ad

2017-04-05 13:02
 

New York — Model and Kardashian clan member Kendall Jenner's turn as a Pepsi-wielding protester has some on social media decrying the imagery as appropriation of the Black Lives Matter movement.

The "Live for Now Moments " video released on Tuesday has Jenner in a platinum wig on a photo shoot when protesters amble by. She rips off her wig, smears away her lipstick and joins them, eventually handing an officer on the demonstration line a can of Pepsi. He gulps some down, and then grins as Jenner dances off with her new friends.

Watch it here:

Reaction on social media ranged from some saying the imagery was tone deaf, to it evoking a widely circulated photo of Black Lives Matter protester Leshia Evans last year in Louisiana. Evans was detained when she approached police at a demonstration in Baton Rouge.

See some of the reactions here:






In a statement late Tuesday night, Pepsi defended the ad.

"This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that's an important message to convey," the statement said.


Read more on:    pepso  |  kendall jenner  |  celebrities

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