Calm down! Celebs aren't really splitting!

Did you scratch your head in confusion when you saw a bunch of celebs announcing today that they would be splitting from their partners?

Don't feel fooled - it was all part of the plan.

This is what we know: if you see your favourite celeb openly declaring that they're getting divorced or splitting - it's not true. It's part of a pr campaign to raise awareness for Women's Month and Anti-women's abuse.

Sonia Booth is just one celeb that's part of the campaign and caused a stir when she wrote on Twitter:

"As of now, my relationship status changes from MARRIED to SINGLE"

Lols. Because that's how a celebrity would announce something as huge as that.

Other celebs in on the campaign include: Roxy Burger and Hulisani Ravele.