Interview: The Muffinz on Africa and making it big overseas

2015-05-27 08:00
The Muffinz (Supplied)

Johannesburg - After gathering a massive international fan base across Scandinavia and America, there's no doubt that homegrown group, The Muffinz are becoming a force to be reckoned with. 

The group's Sifiso "Atomza" Buthelezi took some time to speak to The Juice recently about the band's recent travels and their upcoming performance at the DSTV Delicious International Food & Music Festival.

And although it wasn't over a muffin or two like we'd hoped, it was still a conversation filled with truths.

And here's why the Muffinz were right...

True musical perfection does take time to sink in

The band took nearly three years to release their follow-up to their hit debut album, Have You Heard? 

Atomza explains that the long wait was necessary to allow the band's local fans to get used to the album and to allow future fans to hear their music.

"We make the kind of music that needs to be understood and burn slowly in people's minds. We had to give it time to allow fans to get used to the first album before we confused them with a second album or third," he says.  

There's nothing like a book to help you remember memories

In addition to a new album, the band also released a book, Do What You Love. It's a coffee table picture-heavy book documenting the band's successful tour of America last year, including their iconic performance at the famous Apollo Theatre.

"The plan was always to minimise production of the book and sell it as merchandise," Atomza explains.

Still, the band says they are looking at corporate sponsors to get the book in your favourite bookstore. 

The world needs to know more about Africa

Apart from touring America, the band has also got quite a following in Scandinavia and other parts of Europe . But for the Muffinz it's not so much what the world can teach them, but what they can teach the world

"In everything we do we try and integrate some kind of education for ourselves or for our audience," Atomza says. "We need to teach the rest of the world about Africa to shake of this view of Africa as the dark continent." 

There should be more bands with food names at the Delicious Festival

The band will be performing at this year's DSTV Delicious International Food & Music Festival, but feel like there should have been more bands associated with food on the bill.

"We're the Muffinz and we're playing at the Delicious festival I think it fits. I think we should have got more bands named after food like Meat the Veggies or Meat Loaf," Atomza jokes.

"Instead of throwing CDs at the show maybe we'll throw muffins to our fans. They're softer and might not hurt if it lands on their heads," he laughs 

-The Juice

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