In a nutshell: Ed Sheeren is not our favourite artists in the world. Probably because, like 1 Direction, he makes music that is so catchy we don't wanna listen to it for fear of getting it caught in our head, which is really frustrating. But will his his new single, Sing, continue the catchy trend or do we finally have a legit excuse to hate Ed and his music?
What’s it like: Catchy! Damn it, It's catchy! Manipulating his voice so that it sounds like he's doing a collaboration between Justin Timberlake and a Plan B, Ed got us going " owhhh owwwhhh owwwhhh" in an embarrassing fashion.
Fave Bit: When Ed shots "Sing"! It's so forceful and perhaps the most masculine part of a song that has too many low notes to be sung by a male artist.
Rating: Ed still has all the musical magic that makes him a radio hit, on his new single Sing. It's fun, it's simple and, Flip, it's catchy. 4 /5