Sbahle Mpisane and Thickleeyonce flaunt their curves for the #ownyourfit campaign

Woolworths recently launched the #ownyourfit campaign to showcase the range of underwear and lingerie they’ve designed for South African women of all shapes and sizes.

Self-proclaimed feminist Siphokazi Veti, fitness bunny Sbahle Mpisane, plus-sized blogger Thickleeyonce and plus-sized model Junette Syster were seen on social media, cheekily showing off their curves in Woolies underwear, as part of the campaign.

All three sure seem to be having fun - and owning it.