DJ Black Coffee and Mbali Mlotshwa at the 2016 BET Awards. (Photo: Getty Images)
Johannesburg - Black Coffee's inspiring win at the 2016 BET Awards prompted more South African fans than ever before to tune into the show's premiere on BET (DStv channel 129) on Tuesday night, with the channel achieving its highest ever ratings since launching across Africa in April 2015.
The epic celebration of black culture and music, which took place in Los Angeles on Sunday night, saw big wins by Drake, Beyoncé and Bryson Tiller, while Sheila E, Stevie Wonder, Jennifer Hudson, Erykah Badu, Tori Kelly, Janelle Monae and The Roots united to honour the late great Prince with powerful renditions of his greatest hits.
“BET achieved a 1.93 rating in our 20-49 core demographic, over 20 percent higher than combined ratings achieved last year for the BET Awards 2015 on BET and BET2. The BET Awards 2016 was watched by 54 000 more viewers than the premiere of the BET Awards 2015 last year,” said Monde Twala, vice president, BET, Youth & Music, Viacom International Media Networks (VIMN) Africa.
Twala added: “The BET Awards is more than just an awards show. It is true testimony that hard word, passion and dedication pays off, and proof that African artists as exemplified by Black Coffee have the quality and talent to shine amongst the best in the world.”