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Johannesburg - Cell C painted the north of Jozi “black” when it launched its Black streaming platform at The Campus in Bryanston on Tuesday.
With Egoli’s crème de la crème in the entertainment industry in attendance, guests donned their almost “funeral” black best attire, but were elegant enough for the sophisticated evening.
Fortunately, the formalities were kept short by socialite Bonang Matheba and Radio 702’s Aki Anastasiou, who marshalled the event.
José Dos Santos, chief executive of Cell C, did not share the stage with anyone, as he was the sole speaker on the night.
After dispensing with the brief introduction of the fabulous new media and entertainment platform – and it was no coincidence that all guests got it as a gift – Dos Santos made way for the festivities to begin. With the dance floor and bar wide open, the night was everything but dull.
Among the sea of black-clothed celebrities were Metro FM’s DJ Fresh and his wife, Thabiso Sikwane. Deejay MO G was also there, though he seemed to have opted for the more muted corner outside the marquee. And, of course, executives from the 21st Century Fox group, whose content will be available on the prepaid platform, were in attendance.
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The “after tears”-themed party went on well into the wee hours of the morning and one could only leave the shindig by walking quietly and unseen into the dark.
