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How celebrities make money on social media

2018-01-05 09:33
Boity Thulo (Photo: Instagram/Boity Thulo)

IT’S amazing that some people out there get paid for just taking a selfie with a beauty product or standing next to a new sports car. Khanyi Mbau, Thando Thabethe, Boity Thulo and Lerato Kganyago, who have millions of followers on their social media platforms, have openly spoken about how much they charge for a post on their social media accounts. The first time we heard about this concept was with the Kardashian sisters, who rake in about $500,000 (R6,7 million) per Instagram post. Celebrities with millions of followers get paid thousands of rands to just tweet about a certain product. Local celebrities revealed how much they earn for just one Instagram post.

ENDORSING TOP BRANDS

According to a Sunday newspaper, Generations actress and Metro FM presenter, Thando, charges R10 000 for brands who want her to tweet about their product – and that is just for one tweet! With her 368 000 Twitter followers and one million Instagram followers, she is making loads of money for sure.

Khanyi, who is always on social media for skin bleaching and surgeries, revealed that she is very strategic about the way she chooses clients. She told a Sunday newspaper that she weighs her options carefully, especially when it comes to dealing with competitive brands. “It has to be a brand that I can associate with. You can lose out as a person while endorsing a certain product because of its reputation in the market. I charge between R10 000 and R15 000 per post,” revealed Khanyi. Lerato seems to still be at the bottom when it comes to the hierarchy. She revealed to a Sunday newspaper that her fee starts from R5 000 and goes higher. The bigger the brand, the more money she earns.

That seems to be Lerato’s motto when it comes to brand influencing. Lerato has 892 000 Instagram followers and 608 000 on Twitter.

Boity Thulo, who recently launched her body toning capsules, charges R60 000 for five tweets. She told a publication that she works only with brands that align with her own brand. “And that R60 000 is way less than the attention the brand is getting. Imagine posting a tweet for 3, 5 million users, that is massive. The brand would be charged way higher than what I charge if they go on TV,” revealed Boity. When Move! contacted the celebs, they were shy to reveal how much money they make and how they got into doing business on social media.

GETTING ENDORSMENTS

Companies are willing to pay millions of rands to get their brands out there. It's not only celebrities who can make money on social media. If you have a massive following on social media, you could find yourself making money too.