Lootlove (Photo: Supplied)
Cape Town - Luthando “Lootlove” Shosha has been announced as the face of Footwork's winter campaign 2017.
The Metro FM radio personality will be in a new integrated campaign for Footwork which will run across billboards, print and online media channels, as well as online store advertising. The campaign will roll out from March 2017.
"Luthando embodies edge and power and we believe she would be best to proliferate our brand message across the market. She is the epitome of fierce and she is bold enough to make a statement," said Footwork Creative Director, Stacey Crouse.
"It is an honour to have been chosen as the Face Of Footwork's Winter Campaign. I've always had an obsession for footwear and I can't wait for everyone to see how I've incorporated the different designs into my style. For me, style is an expression of one's individuality and the collection's versatility is perfect for a girl like myself who is constantly looking for the edge in her looks," said Lootlove in an official statement.
"This collaboration with Footwork couldn't have come at a more perfect time. In addition to my Metro FM radio show, I am currently making a few career moves and I'm certain that with the right pair of shoes on my feet, I will be able to put my best foot forward and achieve my goals," she went on to say.