MUSIC REVIEW: The new face of hip-hop
Anatii. (Gallo Images)
Johannesburg - If you love what you do, you produce great stuff. Anatii is living proof. His album Artiifact could be just what hip-hop fans have been waiting for. On Artiifact, Anatii has worked with local and international artists Omarion, Talib Kweli, Faarrow, Tiwa Savage, Nasty C, AKA and DJ Drama.
As a producer, he has worked with big guns like Cassper Nyovest and DJ Dimples.
The transition from producer to artist is seldom an easy or successful one, but with his debut album, Anatii could well change the face of hip-hop in South Africa.
I can’t really say which is my favourite of the 17 tracks. Just as I’m about to say Proper is, Tell Me, featuring Omarion, changes my mind. And then I get to track 15, Hold On, featuring Uhuru. Hold On is going to keep a lot of people busy on the dance floor this festive season.
Anatii has proven that he’s not just an award-winning beat maker; he is also an artist with songs that deliver a message that one can relate to. You can play it anytime, anywhere, chilling at home, driving or at work. Also, I respect an artist who doesn’t forget where they’re from. Anatii hasn’t forgotten his people and, most importantly, his mother, thanking her in his opening track.
The album is available on iTunes for R99.99.
On 30 September, the Artiifact Tour kicks off in Joburg at the Gallagher Convention Centre.