Vodacom’s grannies are cool for the summer
GRAN SLAM Elize Cawood, Bridget Masinga and Abigail Kubeka
Johannesburg - On a beautiful Thursday afternoon, Vodacom unveiled its epic 2016 summer campaign, which kicked off with a warm welcome of champagne flutes with delicious delectables while guests mingled and enjoyed a stupendous view of Joburg.
Organisers then whet appetites with an exclusive sneak preview of what to expect from the official summer launch held yesterday at the Soweto derby between Kaizer Chiefs and Orlando Pirates.
The cosy affair was held in the rose gardens at one of Joburg’s finest hotels – The Four Seasons Hotel The Westcliff.
The glam launch was attended by some well-known faces, including stylist Tshepi Vundla, fashion blogger Sarah Langa, the afternoon’s MC Brigette Masinga, and tech-savvy grannies Abigail Kubeka and Elize Cawood.
Speaking at the launch, executive head of brand and communications at Vodacom Nadia Mohamed said:
“South Africans love to laugh and, for the most part, they love to laugh at themselves.
"It is with this in mind that this year, Vodacom’s summer campaign continues the tradition of creating ads that are personable, playful and proudly South African.”
This year’s summer TV advert is centred on three tech-savvy grannies – renowned legends of the TV industry Usha Khan, Gaenor Becker and Cawood – who embark on a road trip to a remote part of South Africa to surprise a friend, played by Kubeka, for her 70th birthday.
But on their journey, they forget the birthday gift and through Vodacom’s summer promotion, Play Everyday, they win a tablet.
Vodacom also revealed that they would be extending this campaign on to the road this year by putting the tech-savvy grannies on a road trip in December.
Two grannies will embark on a journey to the Western Cape and the other two will head to KwaZulu-Natal.
Vodacom fans will get the opportunity to follow and connect with the characters on their epic journey via social media.
As part of the campaign, Vodacom is rewarding customers with a host of amazing prizes.
Customers who download the My Vodacom app stand a chance to win free holidays, including flights, electronics, airtime, data and voice minutes as well a host of mystery prizes.
A low-key event for what sounds like a cool campaign, just in time for Dezemba.