It seems like the public broadcaster is feeling the pinch since Generations was suspended.
Following much drama, the SABC made the decision to suspend the hit soapie until December to give producers more time to come up with a revamped storyline. However, it seems that the drama surrounding the demise of the soapie is not about to end anytime soon.
Last week it was reported that the youth drama series Skeem Saam had managed to overtake the number of viewers Generations attracted within a week. Skeem Saam raked in a whopping 8.9 million viewers in its first week, while Generations attracted 10.2 million viewers just before it was suspended, City Press reports.
The newspaper is reporting that Skeem Saam may be bringing in the viewers, but it still has a lot of catching up to do in terms of revenue. Apparently the youth drama series is earning 40 % less than Generations.
Reliable sources confirmed to the newspaper that a 30-second advert in Generations cost R230 000 while on Skeem Saam it costs R180 000.
It's believed that the SABC has offered lower rates to keep advertisers happy during the debacle.