Johannesburg- While the rest of us were watching movies and eating popcorn, AKA spent his Sunday afternoon mentoring young hip-hop artists on social media.
The rapper's weekly Twitter campaign called #ComeUpKingdom had our notifications blowing up.
AKA gives young artists the chance to send him their Soundcloud links, from which he selects three tracks to listen to, discuss with followers and gives them a rating, as well as advice on the track.
Not only is this a once in a lifetime opportunity, the track also gets a lot of traction on social media, after Mega Doro tweets it.
Love him or hate him - this is a really dope gesture!
And the inaugural #ComeupKingdom trophy for this week goes to .... ??
— AKA (@akaworldwide) March 13, 2016
Thank You to my panel of judges! THE KINGDOM ??
— AKA (@akaworldwide) March 13, 2016
We do 3 songs so that everybody can get some shine .... Two of the songs on #ComeUpKingdom trended in SA today ???? ... That's dope.
— AKA (@akaworldwide) March 13, 2016
Sorry if your song didn't get selected today .... Enter #ComeUpKingdom next week and you never know!!! I'm trying my best here to do my bit.
— AKA (@akaworldwide) March 13, 2016
To my fans, their fans, the artists ... Thank You for participating ... Now, let's award the inaugural #ComeUpKingdom trophy. ??
— AKA (@akaworldwide) March 13, 2016