Johannesburg- Riky Rick has come out strongly against international sharing music platforms such as iTunes and YouTube.
The rapper has also embarked on a mission to be the change he wants to see.
"From now on everything I drop will only be available on my platform. FUCK iTunes. We spend so much energy pushing "iTunes", "Youtube" and every other platform. We need to start pushing our own platforms. Ownership is key," Riky wrote on Twitter.
The rapper also revealed that he's spent almost R40 K on promoting iTune links, only to realise the majority of the real fans can't afford iPhones.
"Music shouldn't have barriers," Riky said.
With that said, Riky's latest track Sidlukotini, which drops on Friday, will only be available on rikyrickworld.com
Here's what Riky has to say...
From now on everything I drop will only be available on my platform. FUCK ITUNES.
— SIDLUKOTINI 11/3 (@rikyrickworld) March 8, 2016
We spend so much energy pushing "iTunes", "Youtube" and every other platform. We need to start pushing our own platforms. Ownership is ??
— SIDLUKOTINI 11/3 (@rikyrickworld) March 8, 2016
The music will always be available via https://t.co/GeHqIwK7Wu .Trust me. Albums, Videos, Everything. one location ????https://t.co/GeHqIwK7Wu
— SIDLUKOTINI 11/3 (@rikyrickworld) March 8, 2016
Dont worry. Its gonna be as easier than datafilehost and every other platform. One Click.
— SIDLUKOTINI 11/3 (@rikyrickworld) March 8, 2016
If @slikouron did it, we can all do it!!! Believe in yourself bafethu... Build your own platforms before its too late.
— SIDLUKOTINI 11/3 (@rikyrickworld) March 8, 2016
Why are we so afraid to create our own paths. They laughed at Dr.Dre when he created a streaming app. Look what happened??
— SIDLUKOTINI 11/3 (@rikyrickworld) March 8, 2016