The Ad Game: Pleasure and pain

2009-07-01 17:25
Fun Stuff

The work. If you do what you love, you love what you do.

You can pretty much wear what you want most days. Creatives are allowed a little kookiness, even when they present to clients. Apparently we seem exotic.

Shoots. Many people would disagree with me on this. They involve a lot of waiting. Waiting for the director / photographer to set up a shot, waiting for the stylist to finish, waiting for the right light, etc. But shoots are often where your idea first comes to life – don't be jaded.

Radio recordings. Copywriters get to direct voices, select music and occasionally even create sound effects (you wouldn't believe how tricky it is to make a realistic ice-clinking SFX - take a listen).

Play. There are parties, and then there are agency parties. You spend so much time with these people that they become friends, confidantes and surrogate siblings. Stress-relief is vital. This equals dancing on tables, singing karaoke and dressing up as vampires or 80s pop stars.

Not-So-Fun Stuff

Frustration. It can take months to get that brilliant concept produced, with a million meetings and revisions along the way.

Great work often never sees the light of day because the client didn't like it, couldn't take the risk or there was no budget. Or all three. It sucks.

. Being creative on demand is exceedingly painful. Sometimes an idea just won't come and hitting your head against a wall doesn't help get it out.

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