The Creative Future Scholarship

2009-06-04 13:48

The Loerie Awards have evolved into a year-long focus on creative inspiration. The Creative Future Scholarship addresses the lack of creative talent coming out of South African schools – awarding one learner with a life-changing opportunity, but inspiring and educating multitudes of others about the opportunities in the creative industry.

Entries for the Creative Future Scholarship are now open to Grade 12 students with financial need from Gauteng, Western Cape and KwaZulu-Natal. Teachers must fill in the forms, which can be downloaded from, on behalf of their students and submit them no later than 5 June 2009. Finalists will be invited to a judging session involving a review of their portfolios, a creative challenge and an intensive interview.

The winner of the 2009 Creative Future Scholarship will be announced at The Loerie Awards in Cape Town during The Loerie Awards Festival Weekend which takes places from 24 to 27 September 2009.

“The Loerie Awards has a number of initiatives to raise awareness about the essential role that creativity plays in the professional arena,” says Andrew Human, managing director of the Loeries. “Our Travelling Exhibition showcases Loerie Award-winning works around the country, with many stops at educational institutions. The Awards themselves encourage creative expression and competition, and now the Creative Future Scholarship is addressing the grassroots need for recognition of this critical skill.”

The scholarship was launched in partnership with the SABC, a long-standing supporter of The Loerie Awards and of creativity in South Africa. Given the existing SABC sponsorship of the Awards themselves, the scholarship was a perfect opportunity for both organisations to work together to further their aims of nurturing creative talent in this country.

“The Loerie Awards were first held in 1979 as a mechanism to support and grow the Advertising Industry. As one of the main sponsors of The Loerie Awards, the SABC over the last couple of years, increased its investment and strengthened its partnership with the Loerie Awards in support of the creative Industry,” says Nisha Jones, SABC: Sales Director and Acting Marketing Director.

"As a proudly South African brand, the SABC is committed to uplifting our beautiful Nation. Public Broadcasting is about citizen empowerment. But so is creativity. It pushes the boundaries of communication – as does the National Public Service Broadcaster. Realising the need to fortify and celebrate South African creativity, the SABC also partnered with The Loerie Awards in the establishment of the Creative Future Scholarship," Jones said.

For the scholarship to be meaningful, The Loerie Awards recognised that it had to cover all of the recipient’s expenses – and not just tuition. “Many disadvantaged students who matriculate have to enter immediately into the workforce to support themselves and help their families financially,” says Human. “We wanted to ensure that the scholarship made it possible for the recipient to complete their studies in a nurturing environment conducive to academic success, so we made sure that it covered their school materials, transport and living expenses as well.”


The scholarship was launched in KwaZulu-Natal in 2008. Over 100 schools were invited to enter their candidates. The final recipient of the scholarship, Zwelisha Giampietri, hailed from Durban Girls High, and exhibited not only an exceptional creative talent, but an outstanding academic record, the ability to work to a deadline and keep a clear head under pressure as well. She started her three-year degree at Vega, the Brand Communications School, this year.


A second scholarship was created for Siyabonga Ntamela from Phoenix Lenarea Secondary School, whose talent also caught the judges’ attention, to attend Vega’s Imagination Lab – a course that teaches disadvantaged learners critical skills with an emphasis on creative communication and expression.


The scholarship is collaboration with the Woolworths Making the Difference Through Design programme, which was launched as an educational initiative in 2006. The programme furthers awareness of and provides the tools to assist in teaching design as a school subject, and formed the perfect platform from which to reach potential candidates for the Creative Future Scholarship.


For more information, visit


Major Sponsors


The major sponsors for the 2009 Loerie Awards are the SABC, Ads24, Cape Town Tourism, The City of Cape Town, Gearhouse South Africa


Additional Sponsors and Official Suppliers


Brandhouse, Lightworks, Sappi, Vodacom Mobile Media, Cape Film Commission, Aon South Africa, Mango Airlines, Hetzner, Tempest Car Hire, MetropolitanRepublic, Hello Computer, Zero One One, Wicked Pixels, DJ Badly, Media Host, Orchestra Blue, Sonovision Studios, Gallo Images, Paygate, Ornico Group, Rocketseed, Newsclip, Lifesense Financial Services, Egg Films, Crowne Plaza Johannesburg – The Rosebank, Grand Daddy Hotel, Cape Town Partnership, H-Factor, juju


Travelling Exhibition Venues and dates


Dates to remember:

Nelson Mandela Metropolitan University, PE                     7 - 14 March 09

DV8, Windhoek, Namibia                                                4 -13 April 09

Vega, Johannesburg                                                       2 - 9 May 09

Durban Natal Museum                                                    16 - 28 May 09

Bloemfontein Museum                                                    10 - 27 June 09

Vega, Durban                                                                 13 - 18 July 09

Vega, Cape Town                                                           25 July - 1 August 09

City Varsity, Johannesburg                                              9 - 15 August 09

Tshwane University of Technology                                    22 - 29 August 09

North West University, Potchefstroom                              24 September - 4 Oct 09

Stellenbosch Academy                                                   10 - 22 October 09

One Club, New York                                                        End November 09

*All dates are subject to change

Important Loerie dates to diarise:

Entries Open: 16 March 2009

Entry Deadline: 31 May 2009

Eligibility Period: 1 June 08 - 31 May 09

Migrate Magazine 09

May 09

Judging: 13 - 17 July 09

Judges Seminar: 13 July 09

Loerie Awards Festival Weekend

Cape Town: 24 - 27 September 09

Awards ceremonies: Friday 25 September & Saturday 26 September

Migrate Magazine 10

October/Nov 09

For more information go to

The Loerie Awards is calling for applicants for the annual Creative Future Scholarship, which will enable a talented student from a disadvantaged background to attend a tertiary institution to further their creative studies. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

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