Proudly South African! Local fashion brand MaXhosa wins Vogue talent prize

Cape Town - South African luxury knitwear label MaXhosa by Laduma Ngxokolo has won the inaugural Vogue Scouting for Africa prize.

This amazing achievement will mean that Ngxokolo will present his creations at the international showcase of Palazzo Morando in Milan, Italy, in September and at the Africa International Fashion Week in December in Lagos, Nigeria.

Randomly landed here to introduce #MaXhosaByLaduma at #BKFashionWeek tomorrow with @ThulaSindi | Photo by: @guerreisms Please drop me a massage for an invite

A photo posted by Laduma Ngxokolo (@laduma) on Oct 2, 2014 at 4:23pm PDT

"I feel extremely honoured to have been chosen as the winner who will be an ambassador for African fashion," said Ngxokolo in an interview.

#MaXhosaByLaduma cardi in Marie Claire SA Aug. 2014 editorial | Photo by: Marguerite Oelofse

A photo posted by Laduma Ngxokolo (@laduma) on Nov 9, 2014 at 11:53am PST

"I also feel privileged and proud to be South African and to be utilising the resources and inspiration we possess to create a unique voice that can be understood and appreciated across many of the countries I have visited."

#MaXhosaByLaduma puff jacket and skirt that turned into a scarf during the @Oslo_Trend editorial shoot @NorwegianRain in Cape Town | Photo by: Marc Cameron, Styled by: Emma Buckland, Model: @davekabamba from @BossModelSA

A photo posted by Laduma Ngxokolo (@laduma) on Nov 10, 2014 at 5:27am PST

MaXhosa’s distinctive designs reference his Xhosa heritage using local materials and manufacturers. He has been poised on the brink of an international breakthrough for a while now, and it seems like it’s about to come true.

@trevor_stuurman thank you for capturing #MaXhosaByLaduma memorable moments this year #props | hat: @simonandmary

A photo posted by Laduma Ngxokolo (@laduma) on Dec 26, 2014 at 7:58am PST

“@MabotheSheilah: Well done @MaXhosaKnitwear / @LadumaNgxokolo!!! #BestElleCover pic.twitter.com/hRXtcP2FEJ”

— MaXhosa by Laduma™ (@MaXhosaKnitwear) February 11, 2015