SABC bans political TV ad critical of ANC

2014-04-11 12:16
Thinus Ferreira
Cape Town – The SABC has banned a political TV commercial critical of the ANC ruling party which was paid for by the Democratic Alliance (DA) in the month before the country’s next general election.

The DA now says it will be taking legal action of the refusal of the South African public broadcaster to show the commercial.

The SABC's famously matricless acting chief operating officer (COO) Hlaudi Motsoeneng apparently ordered the advert off the air.

In February the Public Protector's report found that Hlaudi Motsoeneng lied about his qualifications and having a matric, made up matric certificate symbols and "should never have been appointed at the SABC".

He was also implicated in abuse of power, maladministration, several irregularities and being directly connected to the dismissal of everybody who testified against him in a disciplinary hearing years ago.

The SABC has since not taken any actions against Motsoeneng or suspended him.

The DA's hard-hitting "Ayisafani" TV commercial – in the same style as American pre-election adverts – slams the ANC for the R200m Nkandlagate scandal, police members  killing civilians and rampant corruption, and asks: "Where are the jobs, president Jacob Zuma?"

In November 2012 the SABC banned the Fish and Chips TV commercial, "Dinner Time at Nkandla" which the SABC unilaterally pulled just hours before it was supposed to be shown on the public broadcaster.

The DA says it will fight the banning of the political TV commercial by the SABC.

"The reasons advanced by the SABC are spurious, and almost certainly illegal. This is a transparent attempt by the SABC to protect Jacob Zuma from any public accountability for the Nkandla scandal," says Mmusi Maimane, the Democratic Alliance's national spokesperson.

"The DA will fight this censorship. We have already briefed our lawyers this morning, and will begin legal proceedings to overturn this decision immediately".

"Political advertising regulations require us to approach the Independent Communications Authority of South Africa (Icasa). We confident Icasa will dismiss the SABC's censorship and reinstate the commercial immediately".

The SABC responds:

The SABC claims the TV commercial "incites violence". The SABC says it is the public broadcaster's view that the TV commercial "advertising to police killing our people is cause for incitement to action against the police services".

The SABC also says the ad is false. The SABC says the Nkandlagate scandal "has not yet been tested and confirmed in a court of law".

The SABC also says "the Code of Advertising Standards of South Africa (ASA) does not permit attacking another product to promote your own".

The SABC says it banned the political TV commercial because the SABC "will not permit personal attacks on any party member or leader by any other party, as is being done in your advertisement in respect of President Jacob Zuma".

The SABC says that as a public broadcaster "we do not have any concern about generic statements regarding matters such as corruption or service delivery but do not believe that is correct to pin such issues on any specific person, whether the preside tor anyone else".

The SABC says the DA needs to submit an amended version of the TV commercial.


  • Phil Galpin - 2014-04-11 12:23

    Honestly guys, did you expect anything else? The SABC is the 'government' broadcaster, with a duty to do their masters bidding!

      Etol Semoer - 2014-04-11 12:36

      which ever way, we still get to see it - i will share this with as many people as possible

      Luvuyo Ntitsolo - 2014-04-11 12:36

      I wonder what’s gonna be the reason when asked. They will just say they didn’t know they had to air it (plead ignorance)

      Wilhelm Van Niekerk - 2014-04-11 12:39


      Carlo Rewan Booysen - 2014-04-11 12:57

      Thats why I watch Enews

      Wehr Wulf - 2014-04-11 13:06

      The cANCer are mongrels. Without shame.

      Linds Ron-House - 2014-04-11 13:09

      But this is not a DA advert. There is nothing about the DA in it. This is an ANC advert produced by the DA.

      Ryan Govindsamy - 2014-04-11 13:14

      Booooooooo, we should all stop paying our tv licence. Booooo sANCbc

      Rodney Bevan - 2014-04-11 13:16

      Sa is now a one party state in all but name.

      Captein Onderbroek - 2014-04-11 13:28

      Or the new famous excuse - no time to think

      Shawn Berry - 2014-04-11 13:37

      Using that logic Linds then the sabc has no right to pull the ad because it's policy does not say that it is wrong to denegrate oneself. Only that is is wrong to slander another party. No?

      CliveK - 2014-04-11 13:40

      Linds, your comment is irrelevant. The SABC is meant to be a PUBLIC broadcaster, but it is no better - and arguably even worse - than it was when the Nats were calling the tune. It is election time, and surely part of campaigning is giving your opinion on other parties' policies and records - good or bad?

      Brutus Roy - 2014-04-11 13:57

      Phil, the most accurate statement made by anyone in long time. 264 thumbs up, 0 down. Plus mine 265.

      Rob Martin - 2014-04-11 13:57

      And when the boots on the other foot?

      Yin Yang - 2014-04-11 14:55

      Freedom of speech...guess the ANCriminals forgot about this...AGAIN...

      Magdalena Kus - 2014-04-11 17:54

      No worries- probably more South Africans watch YouTube than SABC anyway...

      Audrey Pearl Meyer - 2014-04-11 18:16


      MHH - 2014-04-11 18:40

      Go for the throat DA.

      Arie Vd Plaats - 2014-04-12 08:30

      @ Brutus Roy, At the last count it was 540 vs up 1 down.

      Linds Ron-House - 2014-04-12 08:41

      Imagine if FNB produced a TV advert titled "ABSA Ayisafani" and go on to say ABSA is the most expensive bank, it rips off its clients, etc. Or even ANC producing an advert titles "DA a White Party" and go on to say look at DA MPs in parliament, 70% white. How about the WC cabinet? No women, etc. Freedom of speech is not absolute, it must be balanced with other rights.

  • Craig Joseph - 2014-04-11 12:23

    Well what else could we expect? The SABC is the mouthpiece of the ANC. When the truth hurts, just sweep it under the carpet, just like every other scandal ridden dealing of the ANC.

      Karl Kat - 2014-04-11 14:41

      Sabc is the mouthpiece for the anc and the main reason I do not watch their channels and pay for a tv licence. Wish I could do the same with my tax money

      Colin Malan - 2014-04-12 09:49

      The ad was telling the real GOOD ANC STORY but was too close to home. SABC puppet only protecting his untouchable position for the future.

  • Nicholas von Stein - 2014-04-11 12:27


  • Mark Anthony Fysh - 2014-04-11 12:29

    The thoroughly discredited SABC does not seem to care that it now only serves it's ANC Government Masters, even though it is funded by taxpayers money and is lawfully obliged to be impartial.

  • Paul Stanley - 2014-04-11 12:30

    The SABC should be renamed "The ANC's National Broadcasting Company"

  • Luvuyo Ntitsolo - 2014-04-11 12:32

    SABC shouldn’t ban any political adverts, a lot of people watch SABC, what’s wrong with them?.... DA just love their attorneys, anything that goes against them they take it instantly to their lawyers, I am sure ICASA will/should overturn SABC’s unreasonable ban if they just talk to them and state their case.

      ChrisG29 - 2014-04-11 12:38

      Where would you like them to take it? Parliament? So it can be ignored like Public Protector reports?

      Jane Sithole - 2014-04-11 12:47

      But ANC also took the other matter to court which proved our President stole our money! Where else can they go? Let's just be thankful that some of our judges are still independent. l'm sure if ICASA rules in DA's favour, some people will start calling ICASA anti black or counter revolutionary or third forces or whatever!!!!

      Lebeko Merafe - 2014-04-11 13:33

      @jane; Then what if ICSA rules in favour of SABC?

      Sammy Swiegers - 2014-04-11 14:15

      Then it will PROVE that Icasa is in the ANC's pocket...

      Czwe Da GreatOne - 2014-04-11 15:00

      @Sammy I couldn't help but laugh at your comment. "Double standards?" No?

      MHH - 2014-04-11 18:48

      Naive. ICASA is SA's Dept of Mind Control. They issue licences, limit, direct policy and vet transmission frequencies and licences to broadcast. They are a government department. How do you expect freedom of expression with that agency in place? The ANCBC is, to all intents and purposes, a subsidiary of theirs. I thought this was obvious to people.

  • Schalk Jansen van Vuuren - 2014-04-11 12:35

    This does not come as a surprize at all!

      Tersia Louw - 2014-04-11 18:56

      Especially if one grew up during the apartheid era! The more things change, the more they stay the same. The Nats censored EVERYTHING, and the ANC is going the same way.

  • Naome Mokeki - 2014-04-11 12:36

    Big daddy's orders?

  • Derek John Main - 2014-04-11 12:37

    Great news!! Taking the matter to court will give the ad more legs than simply displaying it on SABC - just like "The Spear" fiasco. Free advertising for the DA. Perfect! Only problem is, we tax-payers will ultimately foot the legal bill for SABC to lose a court case.

      konfab - 2014-04-11 12:44

      To be honest, that bill would be worth it if the DA got into power.

  • Wikus Schalkwyk - 2014-04-11 12:38

    by reporting about it, it's viewed by more people, cool! well done!

  • grant.k.freedman - 2014-04-11 12:39

    Freedom of speech IDIOTS !!!!

      Daniel Tomlinson - 2014-04-11 13:45

      There is no such thing as free speech in South Africa?! I am not allowed to say what I want, for certain words you can be taken to court, fined or jailed. I cannot say this company sucks or publicly state anything - I might get lynched. So where is this free speech you talk of?

  • Mavhungu Chris - 2014-04-11 12:45

    i knew de day dat thuli madonsela report broadcast was cut instead dey view de bold and de beautiful dat zanc owns sabc im not suprised we also must stop 2 pay dis licence cause we are paying dstv 2 view wat sabc doesnt broadcast

  • Toofaan Monsoon - 2014-04-11 12:46

    Sorry. I'm no fan of the ANC or SABC but the DA won't win this. The ASA code doesn't allow you to directly attack any other product but your own. That's why we don't get the fantastic comparative advertising between the big companies like in the USA etc. Pity.

      taerasmus - 2014-04-11 13:01

      Product yes! Political party yes

      Lydon Daniel McGrane - 2014-04-11 13:06

      The ANC/government is not a product. It is an organisation. They're referring to actual events backed up by facts in the advert, not making unfounded claims. Therefore the definition of what even constitutes an attack is up for question. They're not saying "we're better than the ANC." They're saying "the ANC have done X, Y and Z."

      Toofaan Monsoon - 2014-04-11 16:39

      Whoa. Don't shoot the messenger. I'd love it if the ad could be aired. But I doubt that the ASA will allow it. They do not want to open the door to any ad that picks on something or someone else. I hope I'm wrong but don't think so. Toyota is an organisation but cannot denigrate Kia. Same principle applies with political organisations.

  • apollo.rockefeller - 2014-04-11 12:46

    Why? It's the truth. To the ANC I will quote the late Mr. Bob Marley "you can fool some people sometime, you can't fool all the people all the time"

      Taswell Solomons - 2014-04-11 13:50

      You can fool the South African people all the time...

  • Piet Pompies - 2014-04-11 12:48

    And you wonder why i don't pay my tv license ?

  • Roger Gates - 2014-04-11 12:53

    Would anyone care to rewind to the SABC of the 70's and 80's... (and earlier re SABC Radio)? Does anyone remember a certain SABC Chief Executive Mr Riaan Eksteen being FIRED (de facto) for daring to agree to news coverage of the Reverend Alan Hendrickse swimming at Kings Beach, PE? And, of course, many obvious incidents of blatant kowtowing... coverage-wise, in particular...

      Judith Mellet - 2014-04-11 15:32

      So Roger, what you're saying is that the ANC has taken South Africa back back 40 to 50 YEARS and are now using the same tactics as the Nats did? Maybe the ANC liked what they saw, so they just decided to replace the Nat government, but not it's style of doing things?

      Audrey Pearl Meyer - 2014-04-11 18:23

      So now does that make this SABC now any better? I should think not!!!!

  • rice.safari - 2014-04-11 12:55

    Ha ha ha. A sure fire way to get more public interest in something is to ban it. Mr smart bum at the SABC has made a tactical error. The banned advert will now get more coverage than it ever might have done if it was aired.

  • Sam Swanpoel - 2014-04-11 12:55

    What do you expect the fools are all cANCs cadres

  • Hartmut Gneiting - 2014-04-11 12:56

    maybe we should stop paying TV licences.... and everything else where the ANC steals!

      Wehr Wulf - 2014-04-11 13:05

      You still pay your tv licence?

      Dirk Hattingh - 2014-04-11 13:29

      I refuse to pay, I do not get what I'm paying for? "quality broadcasting" my ass!

  • Victor Menzi Zongo - 2014-04-11 13:00

    I suggest their name should be Democratic Alliancce Court DAC looolz they seems to like courtrooms

      Shades - 2014-04-11 13:21

      Who invited comments from the peanut gallery moron?

      CliveK - 2014-04-11 13:49

      Like it or not, Victor, we are meant to be a democracy, so it is important that totalitarian tendencies be challenged in our courts.

      Michael Holthuysen - 2014-04-11 15:23

      Victor: You obviously like the Apartheid style tactics of the ANC....

  • Fenety Mnisi - 2014-04-11 13:00

    Typical of Hlaudi tendencies. What can you expect from a cadre deployment with fake qualifications.

  • Jackey Moss - 2014-04-11 13:01

    Just like Zimbabwes's state own media...Sad the we are going that route very fast, Democracy is dying slowly that thank you ZANC-PF

  • Renier Lubbe - 2014-04-11 13:01

    Free country. My a...

      Daniel Tomlinson - 2014-04-11 13:49

      "my ass" indeed...

  • Johan van Heerden - 2014-04-11 13:02

    CENSORSHIP by the current regime

  • Bradly Minnaar - 2014-04-11 13:04

    I just laugh at the anc

  • Wendy Schneider - 2014-04-11 13:08

    puppets on a string......

  • SnowHonkey - 2014-04-11 13:09

    They gotta keep that gravy train running.

  • SnowHonkey - 2014-04-11 13:13

    They gotta keep that gravy train running.

  • SunshinyDay - 2014-04-11 13:14

    But the ANC are allowed to incite violence and promote racism? "Kill the Boer" , Nkandla is white people's lies, etc? Sorry SABC, no more TV licence fees are coming your way from me (not like I ever wanted one, but you need one to buy a new tv). Is there any way you can cancel your tv licence?

  • Justin Pretorius - 2014-04-11 13:14

    how does that ad incite violence against police???? SABC = ANC on TV! Censorship in SA is getting worse

  • Richard Young - 2014-04-11 13:16

    There is no law in SA, either you are a sheep and blindly follow and support ANC regardless of all the corruption and scandals they keep finding themselves in, or if you support any opposition then you're racist, a traitor etc. this is no surprise at all, we've all become so desensitised to corruption and biased views it's become the norm

      Daniel Tomlinson - 2014-04-11 13:51

      That sounds a bit like a communist state with a hint of Nazi Party policies you are describing there? O, yes - I guess you are right in drawing parallels.

  • Max Green - 2014-04-11 13:17

    SHARED !!!

  • Wanda Bongile Novukela - 2014-04-11 13:19

    Yhoo.. It gets worse day by day.

  • carl.debeer.52 - 2014-04-11 13:19

    So we have someone who cant pass matric (Hlaudi Motsoeneng) and somehow is still COO of SABC removing tv commercials that are against his employers (ANC). Jees this rabbit hole runs deep! Next SABC will be telling us Lazy JZ entered the Winter Olympics and he came first in every event...breaking some records that have stood for years!

  • Victor Menzi Zongo - 2014-04-11 13:20

    Hahahahahahaha whites hayi i give up! U guys are always moaning and it seems like no body give a damn looolz.

      Shades - 2014-04-11 13:23

      Your village has sent a search party out to rescue you, you idiot!!

      Juanroux Stiffler Greyling - 2014-04-11 13:41

      isn't Vusi Maimane black?

      Daniel Tomlinson - 2014-04-11 13:53

      How is this about race? It seems you are a racist Mr. Zongo - and there is no reason to bring racist tendencies into the discussion.

      Sanele Skhonza Mqadi - 2014-04-11 13:56

      F#k you Victor its white this white that grow up & smell the bloody coffee you fool

      Brian Leoux - 2014-04-11 16:00

      Would you prefer it if we burn down buildings and destroy infrastructure?

      Audrey Pearl Meyer - 2014-04-11 18:28

      Thats the problem the audacity, no pride, no shame total idiots that actually think they are clever and dont even realise how absolutely friggin stupid they are - I ALSO TOTALLY GIVE UP - pointless arguing with idiots

      Julian Edward Frost - 2014-04-11 19:25

      You, sir, are a racist. That is all.

  • Jaco de Clerck - 2014-04-11 13:20

    oh there's a surprise !!!! ANC calling the shots !!!! Not for long i think. 2 thirds majority going down you corrupt swine

  • Malungisa Kula - 2014-04-11 13:22

    No brother here in SA SABC is own by ANC most special SABC 1 even if there is a problem binding zuma u wont heard the only interested news u will get on ETV and SABC 2,3

  • Bongani Nsele - 2014-04-11 13:23

    I am tired, tired of the DA not telling the voter what they are about, are they taking us for idiots this two faced DA will lose the Cape coalition they scraped with some parties there Peter Marais said it clearly that the DA will only get 12 to 20 per cent there without the coloured vote and what have they done for them lately?

      Wehr Wulf - 2014-04-11 13:26

      FFS, READ THEIR FKEN MANIFESTO! It's available online!!

      Juanroux Stiffler Greyling - 2014-04-11 13:42

      aren't you tired of the ANC telling you what they will do for you......yet they never do it?

      Jabulani Rich Shange - 2014-04-11 13:54

      @Bongani it's true they have nothing to say ANC. This one is very clear it's against the rules and regulations of the broadcasting corporation it worries me if people can't see that. DA is completely out of order on this one.

      Jabulani Rich Shange - 2014-04-11 13:55

      @Bongani it's true they have nothing to say ANC. This one is very clear it's against the rules and regulations of the broadcasting corporation it worries me if people can't see that. DA is completely out of order on this one.

  • Dirk Hattingh - 2014-04-11 13:26

    South African Broadcasting Corruption. Thanks SABC, it is clear that you also have your hands in the ANC's cookie jar and enjoying the ride on the gravy train, don't worry, soon that train will derail, and the cookie jar will break.

  • Sipho Mogolegang - 2014-04-11 13:26


  • Prince Ramalia - 2014-04-11 13:27

    Let only ANC members pay TV licenses, cause this is simple political interference and its not surprise they guy is not fired, under grade 2 no 1 this guy is qualified and no1 reward corrupt comrades.

      Michael Holthuysen - 2014-04-11 15:26

      The problem is that most ANC members hardly pay taxes... how can they afford a TV license...

  • Dirk Hattingh - 2014-04-11 13:28

    Nando's and the DA have something in common now, maybe they should team up and start with da' burger, da best one ;-)

      Audrey Pearl Meyer - 2014-04-11 18:34

      Or call it "no false advertising, no lies, good value for your hard earned money"!!!!!!!!!!

  • Mthandazo Mk Nkiwane - 2014-04-11 13:29

    You v got yr micky mouse etv so take yr adt to them.

      James Herbst - 2014-04-11 15:19

      Do you pay tv license Mthandazo?

      Michael Holthuysen - 2014-04-11 15:30

      And you in the ZANU-PF Garden of Eden have what Mthandazo? I heard the harvest in Matabeleland North is particularly great this year, as in the rest of the former corn chamber of Africa... what you harvesting dust or sand?

  • Nastassja Lise Steyn - 2014-04-11 13:30

    I find it funny that this article which shows how corrupt the SABC is has to be posted under the entertainment section. Surely the bias views of the SABC which is funded by government (and yes, that happens to be made up of more than just the ANC) is important news and should be posted under South African news as opposed to this buzzfeed inspired entertainment section.

  • Jabulani Rich Shange - 2014-04-11 13:31

    That's the right thing. I see people are confusing things, there are clear rules and regulations for advertising. It was wrong at first to have this advert broadcasted. It's not about ANC.

      Mike Lester - 2014-04-11 14:57

      Good point Jabulani that there are clear rules and regulations, now I suggest you study them to see just how wrong you were. If in doubt refer to the Broadcasting Complaints Commission so that they can enlighten you.

  • Jabulani Rich Shange - 2014-04-11 13:32

    That's the right thing. I see people are confusing things, there are clear rules and regulations for advertising. It was wrong at first to have this advert broadcasted. It's not about ANC.

  • Felican - 2014-04-11 13:34

    AND??? I personally see nothing wrong or slanderous - as only the facts were advertised??? Ugh Yawellnofine - let the speeding begin ....

  • Mike Themba - 2014-04-11 13:38

    Please guys take this seriously, there is a something wrong inside ANC an SABC. Look at them they are living in fear. For sure once ANC lose the election this time, about 100 people from ANC an SABC they are going to face fraud an criminal charges. Serious jst look at them. GOD BLESS SOUTH AFRICA.

  • John-Phillip Saayman - 2014-04-11 13:39


  • Lebogang Modukanele - 2014-04-11 13:43

    we should expect things like these form a person without matric qualification running a public broadcaster in a country that is run by a president without formal qualifications.

      Audrey Pearl Meyer - 2014-04-11 18:38

      Yebo Lebo!!!!!!