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The real mastermind behind Kim's baby name

Los Angeles - Entrepreneur and sock designer Rob Kardashian defended the name North West on Wednesday in an interview to On Air with Ryan Seacrest. He says that "North West, it sounds cool! [And] North is the highest point, so it has a lot of meaning to it." The name apparently symbolises Kim and Kanye's baby as the highest point in their relationship.

Rob also said that it wouldn't matter what they called their child, there would still be 'haters' and "like, you know everyone's going to say, 'Oh, you're coming up with some weird celebrity, crazy name.' You know how it is." He also said that he can't wait to spoil his niece, despite the fact that he has not been allowed to see the prematurely born baby.

This hasn't phased the male Kardashian, as he is currently busy with his new sock line, George Arthur. The colourful designs range from 'couture' to leggings, with his sisters modelling that brand. Rob has also been trying to lose weight and has a morning and evening regiment of weights and cardio.
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