Cape Town - Ryan Reynolds, owner of Aviation Gin and all-round funny guy, has turned an internet meme into a marketing masterpiece.
To promote his gin, Ryan roped in the help of the infamous "blowjob guy" from Netflix's Fyre Festival documentary.
Andy King became an instant internet sensation when the documentary first aired after he admitted in the film that the festival's organiser, Billy McFarland suggested he perform oral sex with a customs agent to get mineral water to the festival site.
Ryan has now channeled that energy into his latest ad titled, Dedication. He posted the ad on his YouTube channel and captioned it: "How far would I go for my company? The answer is yes."
In the ad Ryan says that when Aviation Gin suggested making a signature bottle, he was committed to blowing every bottle himself.
WATCH THE AD HERE: