These pics of Rita Ora will make you want to reach for an ice-cold glass of Coke!

Los Angeles - Rita Ora wowed in a plunging red outfit as she helped to launch Coca-Cola's new beverage on Thursday.

The 25-year-old singer ensured all eyes were on her in a racy, cut-out coat while introducing Coca-Cola Zero Sugar at the brand's Zero Sugar Taste Lounge in London.

Rita said: "I've always been a huge Coca-Cola fan so I'm happy that there's now a Coca-Cola that tastes just as good as the classic but without the sugar. If you're like me and love the original Coca-Cola but want to enjoy it without the sugar, then this is perfect for you."

See the pics of Rita's sexy outfits here:

This is not the first time The X Factor judged has worked with Coca-Cola; earlier this year she helped celebrate the popular drink's 100th anniversary.