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New York — David Beckham is following his wife into the beauty market with a label of his own for L'Oreal.
The soccer star will launch 21 men's grooming products under the name House 99 on 1 February in the UK. The products for beards, shaving, face, body, tattoos and hair will roll out to other retailers there and in 19 countries starting 1 March, Women's Wear Daily said Tuesday.
Beckham told a small number of journalists at a London news conference he chose the number 99 as a nod to a watershed year for him. He said: "As a person, as a sportsman and I just became more mature because I had to with the birth of my first son, Brooklyn."
He added that he "created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house."
To tease the public, Beckham shared a first look of the products he will be endorsing and hot damn it is filled with gorgeous, well-groomed men.
WATCH THE SHORT CLIP HERE:
