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Will Smith launches the #PiggyBackChallenge and we are so in!

Cape Town – Will Smith has become a total powerhouse on social media, so its no wonder that when he launched a new challenge it, instantly, went viral.

The Fresh Prince of Bel-Air star shared an ad for the launch of Just water - ethically sourced spring water in a paper bottle – at limited Target stores and went viral while doing it.

WATCH THE AD HERE:

During their surprise store visit, Will came across a man who was carrying his child on his shoulders. Of course, the 50-year-old wanted in on the parent/child bonding experience so, he put his 20-year-old son, Jaden Smith on his shoulders.

SEE THE SWEET MOMENT HERE:

In doing so the new-found social media mogul launched the #PiggyBackChallenge and people are so here for it!

SCROLL THROUGH SOME SNAPS WILL SHARED ON HIS IG:

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