Cape Town – Will Smith has become a total powerhouse on social media, so its no wonder that when he launched a new challenge it, instantly, went viral.
The Fresh Prince of Bel-Air star shared an ad for the launch of Just water - ethically sourced spring water in a paper bottle – at limited Target stores and went viral while doing it.
WATCH THE AD HERE:
During their surprise store visit, Will came across a man who was carrying his child on his shoulders. Of course, the 50-year-old wanted in on the parent/child bonding experience so, he put his 20-year-old son, Jaden Smith on his shoulders.
SEE THE SWEET MOMENT HERE:
In doing so the new-found social media mogul launched the #PiggyBackChallenge and people are so here for it!
SCROLL THROUGH SOME SNAPS WILL SHARED ON HIS IG: