Disney buys Star Wars franchise for $4bn

2012-10-31 08:14
Los Angeles - Walt Disney Co agreed to buy filmmaker George Lucas's Lucasfilm Ltd and its Star Wars franchise for $4.05bn in cash and stock, a blockbuster deal that includes the surprise promise of a new film in the series in 2015.

The deal unites a boutique Northern California film studio that brought special effects into the digital era with a venerable Hollywood powerhouse that has shown a knack for getting the most out of big-name entertainment brands.

Disney plans to release at least three more films in the Star Wars sci-fi saga that ranks among the biggest movie franchises of all time, Chief Executive Bob Iger told analysts on Tuesday. The last Star Wars picture was Revenge of the Sith in 2005.

A long-held personal desire

Although Lucas has in the past denied plans for any new Star Wars movies, he said in a video interview released on Tuesday on Starwars.com that he had already created story treatments outlining three more films as well as many other Star Wars story lines.

Lucas, an icon in the industry known for exercising control over the most minute details of the fictional universe he created, will remain a creative consultant on the new films, although in the video interview he cast the sale as part of a long-held personal desire to exit the mainstream film industry.

In a statement on Tuesday, Lucas said: "It's now time for me to pass Star Wars on to a new generation of filmmakers." He will become the second-largest individual holder of Disney shares, with a 2.2% stake.

Disney will pay about half the purchase price in cash and issue about 40 million shares at closing. "This is one of the greatest entertainment properties of all time," Iger said.

Beloved brands

The agreement marks the third time in less than seven years that Disney has signed a massive deal to take over a beloved studio or character portfolio, part of its strategy to acquire brands that can be stretched across TV, movies, theme parks and the internet.

In early 2006, Disney struck a deal to acquire Toy Story creator Pixar, and in the summer of 2009 it bought the comic book powerhouse Marvel.

Pixar was founded by Lucas but sold for scrap to Apple co-founder Steve Jobs, who turned it into a much-celebrated hit-maker. Lucas had more success with Industrial Light and Magic, the pioneering digital technology company behind the special effects of many major Hollywood movies.

Industrial Light and Magic and Lucasfilms' Skywalker Sound unit do much of their work for other studios and it was not clear how they might be melded with Disney operations.

Iger said no decision had been made on whether Lucasfilm would remain headquartered in San Francisco and neighbouring Marin County, where Lucas lives, although the company said it would retain operations in Northern California.

The three Marin ranches that Lucas owns, two of which host Lucasfilm operations, are not part of the deal, a Lucasfilm spokesperson said.

The news that the Star Wars tale will be revived thrilled some fans, although others said they had little appetite for new instalments after the first six movies.

Lucas, in the video interview, said he felt Disney was the right home for his franchise. "I really wanted to put the company somewhere in a larger entity which could protect it," he said.

Star Wars redux

The next Star Wars movie instalment will be Episode 7 in the series, followed by Episodes 8 and 9, Iger said. Disney's long-term plan is to release a new movie in the series every two to three years thereafter, he added.

Chief Financial Officer Jay Rasulo said the Lucasfilm purchase would lower Disney's earnings per share by a low single-digit percentage in fiscal 2013 and 2014. He also said Disney would repurchase all of the issued shares on the open market within the next two years, on top of planned buybacks.

"Disney already has a great portfolio and this adds one more," said Morningstar analyst Michael Corty. "They don't have any holes, but their past deals have been additive."

Iger said he and Lucas first discussed a possible sale about 18 months ago. Lucas was pondering his retirement, and Iger was looking to add another well-known brand to the Disney empire. The two signed the deal at Disney's Burbank, California, headquarters on Tuesday.

"Everywhere I went, Star Wars was already there, and sometimes they got there ahead of us," Iger said in an interview. "I kept seeing that brand and decided maybe we should buy it."

Lucas will not sit on Disney board

He told analysts he believed there was substantial pent-up demand for new Star Wars movies. Each of the last three films in the series would have grossed $1.5bn in today's dollars at the box office, CFO Rasulo estimated.

The film's iconic characters also will boost Disney's sales of toys and other consumer products, particularly overseas, executives said. Sales of Star Wars items such as Darth Vader and Yoda action figures total roughly $215m a year, Rasulo said.

In 2005, the year the last Star Wars film was released, LucasFilm generated $550m in operating income, he added.

Lucas will not sit on the Disney board despite his 2.2% stake in the company, Iger said. Jobs, who held a large stake in Disney after it bought Pixar, had a seat on Disney's board.

Earlier this year, Lucas had told the fan magazine Empire: "I'm moving away from the company, I'm moving away from all my businesses, I'm finishing all my obligations and I'm going to retire to my garage with my saw and hammer and build hobby movies.

"I've always wanted to make movies that were more experimental in nature, and not have to worry about them showing in movie theatres."

Watch the interview with George Lucas here:


  • albert.m.burger - 2012-10-31 08:42

    So the Dark side of the force strikes again!

      preshen.govender.12382 - 2012-11-01 07:56

      Disney I am your father

  • classwar.trotsky - 2012-10-31 08:46

    As long as George Lucas stays far away from the script and directing duties, it may be okay. He will never be forgiven for mitichlorians, JarJar Binks, and the whiniest Anakin he could get without casting Justin Bieber. More of the later stories where Leia and Han's children become Jedis, and less awkward love stories and crappy boring Trade Federation storylines.

      joe.soapie.73 - 2012-10-31 12:20

      I get the others, but what's the issue with midi-chlorians now?

      classwar.trotsky - 2012-10-31 13:19

      Because he took the Force, the mysterious metaphysical power that binds the universe together, accessible only to those who could complete the jedi training, and turned it into a bunch of culture in a petri dish.

      ben.louw.5 - 2012-10-31 14:28

      Heard he'll still be involved in the writing....damn

      classwar.trotsky - 2012-10-31 16:25

      No-one writes bad romance like Lucas...

  • exile13 - 2012-10-31 09:42

    Noooooooh! Pirates of the Outer Rim (the All-Ages version) staring captain Space Jack and princess Hannah Montana

      joe.soapie.73 - 2012-10-31 12:22

      Trials of Tatooine : Uncle Flabberjacks Twisted Frozen Banana Debacle .. Or, a new ride at Disney World "Tatooine Dirt", a ride that picks you up and dumps you head first into a sand dune. Urgh, Disney now owns Star Wars .. this is going to end badly :(

  • ben.louw.5 - 2012-10-31 09:54

    Scene: View through a small window looking out. Green grass fields swaying happily in the singing wind. Everything seems to be moving in rhythm to the whistling of the cow family skipping toward their favourite picnic spot. The bright smiling sun looking happily down at them dancing to the tune... Camera moves back slowly from the basement window, which is small enough not to even let a child out. Shot pans towards a corner of the dark, dank basement. A light sniffling whimper is coming from one of the darkest corners. Vision adjusts to the darkness to reveal a naked Indiana Jones lying in a foetal position hugging his knees. Bruised and filthy with mark of what looks like a mixture between grease and dirt..... A vile pungent liquid seeping from every orifice.... Over him stands a naked , filthy George Lucas, rubbing his stomach while emitting a satisfying groan. The camera does a close-up of his bearded grin as his hand comes into shot with a $100 bill, which he uses to wipe his encrusted mouth and beard... Close-up of his eyes: They suddenly shifts to the right as he hears a cry from the corner behind him....He smiles again...

      ben.louw.5 - 2012-10-31 09:55

      Chained to the wall Jedi: “Oh please God no! Please!!” Lucas: “Huh huh huh u huhuh!” Chained to the wall Jedi: “Please!! I promise I won’t tell! I was going to leave anyway!! You’ll never hear from me again!! I’m not the guy you want!!” Lucas: “Coo yah maya stupa/koon! Hees torona old Jedi mind trick. Ho ho ho. Ya koo tocha ka poonoo nee sok nyee." (You weak-minded fool! You're mind powers will not work on me, boy.) Chained to the wall Jedi: “What the h are you saying?!? I can’t understand you!! Tell me what you want!!!!?” ....Lucas bends down and rubs his hands over the now-quiet Indy’s cheeks, collecting some the tears’ moisture and proceeds to lube himself up with it. Camera shot from the Jedi’s perspective.... Lucas walks towards the camera until blocking out the entire view into blackness... “Ho ho ho ho ha hah “ “Noooooooooooooooooooooooooooooooooooooooooooooo!!!!!” Scene...

  • denny.cray - 2012-10-31 10:33

    Now they just need to buy the Star Trek franchise from CBS and the circle will be complete.

      joe.soapie.73 - 2012-10-31 12:25

      Star Wars : The Next Generation Star Trek : Revenge of the Sith. If there is a God; help us now .. please guy? :'(

  • darren.peach - 2012-10-31 13:01

    George Lucas. I grew up loving Star Wars. Heck, My career is what it is because of Star Wars. I was lucky to grow up with it. What do the kids today have ?

      ben.louw.5 - 2012-10-31 14:32


  • msaayman - 2012-10-31 13:25

    Get ready for Darth Goofy

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