Help The Labia go digital!

2014-07-25 01:00
Cape Town – South Africa’s oldest cinema, The Labia, turns 65 this year but it is facing a challenge to go digital or go dark.

The global cinema industry is going digital. All major film distributors have started to make their films available only on digital hard drives that require special movie projectors for screening.

These digital projectors are extremely expensive – a new one costs about half a million rand – but without investing in this new technology, The Labia will no longer be able to bring the world’s latest and greatest movies to its screens.

The Labia calls upon all its fans to help them go digital.

For 45 days, starting from Thursday 24 July, everyone who loves the Labia can do their bit towards helping her go digital – without sacrificing its atmosphere and charisma.

Each contributor gets to chose from a selection of rewards (from free movie tickets to the right to name one of the theatre screens) in return for their pledge, while helping to save Cape Town from a Labia-free future.

The money raised by the campaign will not only be used towards the necessary digital projectors and paying for the renovations required to ensure that they fit, but also to refurbish and revitalise the Labia for a totally improved audience experience.

Visit and make a contribution.

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