The Lorax cleans up at US box office

2012-03-05 08:52
Los Angeles - Dr Seuss' The Lorax had a bountiful box office opening, earning $70.7m in its first weekend to score the biggest debut of the year.

The 3D animated family film from Universal Pictures, featuring the voices of Danny DeVito, Zac Efron and Taylor Swift, is based on Seuss' cautionary fable about the importance of preserving the environment.

Of its opening haul, $5.4m, or 8%, came from IMAX screens, which is on the high side for a family film.

Coming in second place with a strong debut was the R-rated comedy Project X, about a trio of high school misfits who throw a raging party in hopes of becoming popular. The Warner Bro. film made nearly $21m.