Belgrade - Angelina Jolie's directorial debut - a love story set during the Bosnian war - is off to a slow start in Serbia, where only a handful of people have shown up for the movie's opening screenings.
In the Land of Blood and Honey has triggered mixed emotions in the postwar Balkans.
The drama about a Serb soldier who finds his ex-lover, a Muslim woman, among sex slaves in a camp had received a standing ovation in the Bosnian capital of Sarajevo, but sparked outrage among Serbs, who claim it depicts them as the only villains of the 1992-95 war.
Serbian newspaper reports on Friday described the film's Thursday opening as a "fiasco."
Nationalist Press daily reported that just five people had turned up at one of the screenings - "more than the movie deserves," it said.