Uber rolls out Optimus Prime

2014-06-18 01:00
Los Angeles – Thanks to Uber you can catch a ride to work Transformer style.

To promote the latest instalment in the Transformers franchise, Uber, a popular taxi service, is rolling out an option for users to arrange a pick up from Optimus Prime.

Optimus Prime will make his way to three cities starting in Dallas, then Phoenix and finally Los Angeles. Only a few customers will be able to get a ride as there will only be one truck available.

The marketing campaign is backed by Paramount Pictures and General Motors.

Uber operates in 130 cities and is valued at $18bn.

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