Baz Luhrman’s new fashion film ad a beautiful floral fantasy

2017-11-01 10:14

Cape Town – The veteran producer and Hollywood's most over-the-top director Baz Luhrman has lensed a beautiful new fashion film commercial for clothing retailer H&M and ERDEM, filled with flowers and models to create a sweeping dinner party fantasy.

Clothing retailer H&M now carries the new ERDEM collection and in conjunction with that, H&M and ERDEM got Baz Luhrman to create The Secret Life of Flowers as a sumptuous 4 minute fashion film.

It's a bit Downton Abbey, a bit Shadowhunters, a bit Harry Potter and a whole bit of beautiful.

Filmed at the real-life ruins of The Grange, a 19th-century country house-mansion near Northington in Hampshire, England, the film is filled with pretty young models ranging from Saskia de Brauw, Imaan Hammam, Grace Hartzel, Fernando Cabral, Luca Lemaire and Tony Ward.

There's even a Neels Visser, although surprise – despite the Afrikaans South African name – he was born in America.

Actors Ruby Dagnall, Dame Harriet Walter, Hero Fiennes Tiffin, Tom Rhys Harris and Peter Burrows appear. 

"The Secret Life of Flowers" is a love story – just like Baz Luhrman's 2004's film commercial for Chanel, No.5 the Film.

This time it's set in the mysterious and magical mansion in the countryside where it's always spring. The mansion is filled with magnificent flowers that evoke London-based designer Erdem's signature floral prints. 

The magical, new song is Hypnotised by Years & Years, done exclusively for the film.

Two friends enter the fictional Redham Gardens, as the start of a dreamlike experience.

The character of Tom Rhys Harries is secretly in love with his friend Hero Fiennes Tiffin (Adam), but eventually Hero falls in love with Tom's sister played by Ruby Dagnall. 

"That night, amidst the young, the celebrated, and the beautiful, I had to wonder: Would I become the next flower in Lady Demare's garden?" remarks the main character Adam who finds himself transported to this magical place.

"I wanted the film to be like a whole movie," says Baz Luhrman in a statement from H&M. 

"It's a very modern love story, set in a country house that is full of its own secrets and it’s like a metaphor for our times - it’s harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring."

According to H&M, the ERDEM x H&M collection will be available in South Africa in its Sandton, Johannesburg and V&A Waterfront, Cape Town stores from 2 November 2017.

Watch the ad here:

Also check out the making of the ad here:

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