Beauty and the Beast roars with a monstrous $170m American debut

2017-03-20 07:11

New York — Disney's live-action remake was a beast at the box office, opening with an estimated $170 million in North American ticket sales and setting a new high mark for family movies.

Beauty and the Beast blew past the previous record-holder for G- or PG-rated releases, according to studio estimates on Sunday. Last year, Disney's Finding Dory debuted with a then-PG-best $135m.

Beauty and the Beast felled many other records, too. It's the year's top opening so far and a new best for March releases, and it ranks seventh all-time, not accounting for inflation.

The film, made for about $160m, is the latest effort by Disney to re-create one of its animated classics with live action and digital effects. The makeover of the 1991 Oscar-winning film follows previous live-action remakes such as Alice in Wonderland, Cinderella, Maleficent and last year's The Jungle Book. Many more are on the way, too, including those for Dumbo, Mulan, Aladdin and The Lion King.

Nostalgia - a powerful driver

"Nostalgia is a very powerful driver for these films," said Dave Hollis, head of distribution for Disney. "What's exciting here is there is an opportunity to see these beloved stories in a way that's never been seen before, but you get to build that on the foundation of something that's very familiar.

"But you don't get to $170m because of nostalgia," Hollis added. "You have to ultimately make these movies great."

Disney's first openly gay character

Beauty and the Beast, directed by Bill Condon and starring Emma Watson and Dan Stevens, found widespread acclaim and some backlash for including what has been called Disney's first openly gay character. Josh Gad plays Gaston's sidekick, LeFou, who has a very brief "exclusively gay moment," as Condon described it, late in the film.

Though many applauded the character's subtle twist as overdue progress, some derided it. An Alabama drive-in theatre canceled showings before owners screened the film. And after Malaysian censors required an edit of the scene, Disney pulled the film from release in the predominantly Muslim nation. An appeal is to be heard this week.

None of that dragged down the movie's massive opening. It took in $180m overseas, including $44.8m in China, Disney said.

Paul Dergarabedian, senior media analyst for comScore, said any backlash may have only helped Beauty and the Beast, which he predicts will eventually top $1bn globally.

"As quote-unquote controversies go, this was a real tempest in a teapot," Dergarabedian said. "This obviously had zero impact on the movie. In fact, those who raise awareness of a movie for whatever reason are generally only helping that movie do better business. I don't think that was going to dissuade anyone except the most narrow-minded from seeing this film."

Beauty and the Beast, featuring the songs by Alan Menken and Howard Ashman, also got a boost from good word-of-mouth and largely good reviews.

How other films performed at the box office

Other studios stayed clear of the Disney juggernaut. Last week's top film, Warner Bros.' Kong: Skull Island, slid to second place with $28.9m in its second week. The King Kong relaunch has thus far earned $110.1mn domestically.

Fox's R-rated X-Men spinoff Logan, starring Hugh Jackman, added $17.5m in its third week to bring its total to $184mi. With Logan in third place, the horror sensation Get Out slid to fourth and continued to drive audiences. The Jordan Peele directorial debut, from Universal Pictures and Blumhouse, earned $13.3m, making its four-week total $133.1m.

The only film that tried to open nationwide against Beauty and the Beast was the micro-budget horror release The Belko Experiment, from Blumhouse Pictures. It earned $4.1m in 1341 theatres (or about a third the theatres Beauty played in).

Danny Boyle's Trainspotting sequel, T2: Trainspotting, from Sony Pictures debuted in five theatres in New York and Los Angeles, earning $180k for a strong per-theatre average of $36k. The sequel to the much-loved 1996 original, which later expands nationwide, has already made more than $20m in the U.K.

Beauty and the Beast only opens in SA cinemas on Friday, 14 April.

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