Bohemian Rhapsody rocks the US box office

2018-11-05 14:07
 
Gwilym Lee, Rami Malek and Joe Mazzello in a scene

New York — The Freddie Mercury biopic Bohemian Rhapsody and 20th Century Fox are — for now, at least — champions of the world.

Bohemian Rhapsody, starring Rami Malek as the late Queen frontman, shrugged off production troubles and mediocre reviews to debut with $50m in weekend ticket sales in U.S. and Canada, and another $72.5m internationally, according to studio estimates Sunday. That was well beyond expectations, which had pegged the film closer to $35-40m in its opening weekend.

But audiences rushed to theatres to see the widely praised performance by Malek, the Mr. Robot star, and to hear Queen's foot-stomping anthems like We are the ChampionsAnother One Bites the Dust and the operatic title song. The movie, which Bryan Singer directed before being replaced by Dexter Fletcher, at times has an almost concert-like feel, including a lengthy re-creation of the band's 1985 Live Aid performance.

"It really is a celebration of Queen and their music, and I think we did a really good job of letting people know that that's what this is," said Chris Aronson, distribution chief for Fox.

In soaring to No. 1, the Fox release trounced one from Disney, which will soon own the studio. The Walt Disney Co.'s lavish, big-budget The Nutcracker and the Four Realms, despite a production budget of $125m, opened with just $20m. Disney is set to merge with Fox in the coming months.

"We were hoping for a stronger start, but we do think it's a film that people will find as we head into the holidays," said Cathleen Taff, head of theatrical distribution for Disney.

Though Disney's record of success is the envy of Hollywood, The Nutcracker and the Four Realms marks the studio's third misfire this year following the underperforming A Wrinkle in Time and Solo. The studio's CGI-stuffed resurrection of E.T.A. Hoffmann story was positioned as an early holiday season release, but flopped with critics (34 percent "fresh" on Rotten Tomatoes) and sparked only modest interest from audiences. It grossed $38.5m overseas.


Bohemian Rhapsody was largely dismissed by critics as an overly conventional rock biopic (60 percent "fresh" on Rotten Tomatoes), but the film proved more popular with moviegoers, who gave the PG-13 release, produced by Graham King, an A CinemaScore and 4 1/2 stars out of five on Comscore's PostTrak survey.

"Even in the negativity that came out of critics, there was always a 'but,' almost universally: 'But Rami is great,'" noted Aronson. "I'm very happy for Graham and Rami and the entire filmmaking team. And I'm happy for the home team. This is a big win for Fox."

Paul Dergarabedian, senior media analyst for Comscore, praised Fox's rollout of the film as "pitch perfect." Dergarabedian also cited Malek's breakout big-screen performance and the sustained interest in all things musical at the box office. Musically based films have lately been major draws in theatres, from Fox's own The Greatest Showman earlier in the year to Warner Bros.' Oscar favourite A Star Is Born, which collected another $11.1m in its fifth weekend for $165.6m overall.

"It seems that audiences can't get enough of movies that have music baked into their DNA," Dergarabedian said. "That's proving to be a very successful formula."

Another winning formula — Tiffany Haddish plus anything — came up short over the weekend.

Nobody's Fool, which paired Haddish with another box-office force in writer-director-producer Tyler Perry, opened in third with a so-so $14m. While far from disastrous for a movie that cost $19m to make, the muted performance of "Nobody's Fool" seemed likely a result of oversaturation. Two films starring Haddish — Night School and The Oath — have opened in the past six weeks, and Night School is still number 12 at the box office.

In limited release, Joel Edgerton's acclaimed gay conversion therapy drama Boy Erased, starring Lucas Hedges, opened with a strong per-theater average of $44 000 in five theaters.



Matthew Heineman's A Private War, starring Rosamund Pike as war correspondent Marie Colvin, opened in four theatres with a per-theater average of $18 000.


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