iTunes SA now offering movies

2012-12-13 18:51
Thinus Ferreira
Cape Town – iTunes South Africa has started making movies available for rent and for sale to South African consumers, although no TV shows are available for viewing yet.

iTunes South Africa's soft launch of films to consumers follows a week after Apple's online music store started selling music online in the country.

iTunes South Africa now joins pay-TV provider MultiChoice's DStv BoxOffice as a service where, over the internet, broadband limited South Africans can access video in the form of commercial films for a fee.

SouthTel, which promised a similar video-on-demand (VOD) service through a digital personal video recorder (PVR) which the company said would start a year ago, has failed to commercially implement the service for South Africans and gave no new starting date.

iTunes Movies includes a selection of South African films such as Semi-Soet and Liefling which can be rented or bought.

As iTunes South Africa starts clearing rights for video-on-demand (VOD), it's expected that the movie selection will grow and that television shows - first library titles "box sets" and then newer shows and episodes – will be added as has been Apple's modus operandi for iTunes in other countries.

iTunes South Africa makes movies available in either high definition (HD) or standard definition (SD) and can be rented for different prices on both, ranging between R30 (SD) to R40 (HD). Movies can also be bought.

Users get 30 days to start watching a movie once rented on iTunes, as opposed to DStv BoxOffice's 48 hours, although DStv BoxOffice movies are R5 cheaper where the same movie is available on both VOD services.


  • wayne.schaefer2 - 2012-12-13 20:12

    WE WANT APPS!!!!!!!!!!!!!!!!

      christopher.york.12979 - 2012-12-13 20:33

      Apps now!!!! It is pathetic what is available currently. - 2012-12-13 20:38

      Just change your country to Kenya and you'll get all the apps

  • boom.afridi.56 - 2012-12-13 21:02

    box office is a better choice if it were movies released the same as the US then this would be great, but I'd rather just push that green button and watch it on my 55 inch :P

      rurapenthe - 2012-12-13 22:29

      You buy an Apple TV for $99, or connect your Mac, iPhone etc to your TV and you can watch in full HD from the Apple store. So your little green useless button is... useless :)

      rudi.v.wyk - 2012-12-13 23:14

      As opposed to skipping the whole connecting bit and just pressing the green button and watching in HD on your 55 inch?

  • heinrich.etsebeth - 2012-12-14 09:30

    And how much does that movie cost you in terms of data. 1.2GB for SD and 4-6GB for HD quality. Seems a tad more expensive than just pressing a green button on a DSTV remote. At 15c/mb you will be paying R30 to rent the movie and R185 to download it. I'm not renting a movie for R215. I'd rather go and buy the movie on Blu-Ray for half that price and still get all of the special features as well. Just saying

  • chrisfourielipman - 2012-12-28 09:13

    I have an international address in the US for my iTunes account and can BUY ANYTHING online, all you need to do is buy Gift Certificates using a PAYPAL account and Bob's your uncle.

  • pages:
  • 1