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Johannesburg - The South African romance drama Happiness is a Four-Letter Word continues with its record breaking run with gross box office receipts of R5 287 309 in its first ten days on the cinema circuit.
The film continues to hold the number 3 ranking on the Top 10.
Happiness is a Four-Letter Word is drawing in bigger audiences than recent Oscar winning films such as Spotlight, Room, The Danish Girl, The Big Short and other strong Hollywood fare including Hail Caesar and 50 Shades of Black. Due to audience support for the film Ster Kinekor has also recently added 6 more cinemas nationally to screen the movie.
Producers Junaid Ahmed, Bongiwe Selane and Helena Spring in a statement said: "Given that the film is scheduled in cinemas at the same time as four other films that recently won Oscars, we are pleased that audiences are supporting South African film. It reaffirms our faith in our audiences who have shown that they will support a South African production that resonates with them."
Based on Nozizwe Cynthia Jele’s award-winning novel of the same name, Happiness is a Four-Letter Word tells the story of three close friends - perfectionist lawyer Nandi, glamorous housewife Zaza and trendy art gallery owner Princess, who all seem to be living the new South African dream – but still searching for that elusive happiness they so desperately desire in their lives.
See the trailer here:
