US Labour Day weekend sees lowest box office sales since the 90s

2017-09-04 20:00

Los Angeles — With no new wide releases, Hollywood basically took the Labour Day weekend off and put an end to what's expected to be the lowest earning summer movie going season since 2006 - the last time the industry saw a sub-$4bn summer.

Things weren't as apocalyptic as analysts suggested going into the weekend, which had the potential to be the worst since 1992, but that's hardly cause for celebration. While official numbers for the four-day weekend won't be available until Tuesday, studio estimates and projections expect that in total this Labour Day weekend will be the lowest earning since 1998.

"There's no sugar coating the fact that this was a very slow labour day weekend," said Paul Dergarabedian, the senior media analyst for comScore. "This was a fitting end to a rough summer."

Some did make it out to the multiplexes over the holiday weekend, though. According to studio estimates on Sunday, the R-rated actioner The Hitman's Bodyguard topped the charts for a third weekend with $10.3m. The Samuel L. Jackson and Ryan Reynolds pic has earned a total of $54.9m from North American theatres.

In second place was the horror spinoff Annabelle: Creation, from Warner Bros., which added $7.3m, bumping its domestic total to $89m.

The Weinstein Company took spots three and four, with the crime drama Wind River in third with $5.9m, and the animated family film Leap! in fourth with $4.9m.

However the company's new opener, the long-delayed period romance Tulip Fever, wilted on release. Playing in 765 locations, the R-rated drama starring Alicia Vikander and Dane DeHaan, earned only $1.2m.

Steven Soderbergh's Logan Lucky"rounded out the top five with $4.4m.

Audiences did have a few unconventional options to choose from this weekend, including a 40th anniversary re-release of Steven Spielberg's sci-fi classic Close Encounters of the Third Kind and an IMAX-only run of the pilot episode of Marvel's Inhumans. Neither made a significant splash, though.

Close Encounters of the Third Kind earned $1.8m from 901 locations, while Inhumans took in $1.5m from 393 North American IMAX screens in advance of its September premiere. 

And as Hollywood looks to forget the dismal summer of 2017, which will likely cap out with just over $3.8bn, there is a bright spot on the horizon in the form of a red balloon and a homicidal clown as It prepares to break records when it hits theatres next weekend.

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