You’ll never be able to see your McDonald’s burger in the same way again

2017-05-21 08:30

City Press film review: The Founder

Johannesburg - Today, there are 36 899 of them in 120 countries around the world and they serve 68 million customers a day. But back in 1940, there was only one.

Opened by brothers Richard and Maurice McDonald, McDonald’s BAR-B-Q started out as a small stand in San Bernardino, California.

That was until travelling salesman Ray A Kroc came across it.

The Founder tells the story of the rise of McDonald’s from a small sibling-owned joint to one of the biggest corporations in the world.

It also outlines the dubious and often nefarious tactics Kroc took to more or less steal the McDonald brothers’ concept from under their noses. Initially on board as the franchisee manager, he begins to take so much control that today he’s almost unanimously considered the chain’s founder.

Michael Keaton is brilliant as Kroc – showing how a small taste of power can quickly turn earnest ambition into greed. We also get to see Parks and Recreation’s Ron Swanson (Nick Offerman) as the prudent Richard McDonald, who becomes increasingly concerned as he feels the reins on his restaurant slip out of his hands.

The Founder works because it’s not just the story of how a more ruthless man stole the business of two more mild-mannered people, but the story of capitalism. In far too many instances businesses owe their origins to greed, expediency, appropriation and sometimes just outright theft. You’ll never be able to see your McDonald’s burger in the same way again.

Channel24 also reviewed The Founder. Click here to read more!

Watch the trailer here:

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