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Skwatta Kamp - Fair and Skwear

2010-01-11 15:21
Fair and Skwear

Sure, they give the upwardly mobile Mzansi massive those patented slamming party starters that imported Billboard rap has us hooked on. "Summer Song" (featuring Kruna) is an unabashedly sweaty, sexy, booty chasing floor filler. Slikour, Shugasmakx, Nish, Flabba, Bozza, Nemza and Infa even drop their own 2010 World Cup anthem in waiting, the symphonic Rainbow Nation shout out "S'gubhu".

But when they coerce every crew who ever accused them of selling out to smell their own hype on battle-hardened braggadocio vernac rap boast "Batshele" that pulls no punches about what being a playa really means ("like Trump without a wig I've got nothing to hide/This isn't the playground homes), you can't help but give the Kamp kudos for a self-consciousness that appreciates that we all want to party – but with a serious purpose.

Purpose, what purpose? That dying hip-hop art of a collective crew coming together to kick some ass, people: be it ghetto fabulous bump 'n grinds sequenced to an ill old skool groove ("She Wit It"), inner city hustler's rap critiques ("Konkrete Jungle") garnished by Afro-house confectionary or smooth biographical soul rapped goodbyes about making it big ("You're a Star") cut with just enough English rhymes to keep white-y hooked.

By the time Skwatta has finished shooting their load all over the charts with this one you'll be able to hear them laughing at those so-called 'conscious' underground rap cats financially crippled by their own "keep it real" clichés.

Ever wonder just why Mzansi rap isn't blowing up internationally? Ask Jay-Z and he'll tell you. Rap isn't about keeping it real any more. It's an advertising game. Thankfully at least one South African crew have come up with a game plan that leaves both backpacker rap consciousness and bling shadow boxing in the locker room and represents where it really matters – in da clubs and on the streets.

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