Timbaland - Timbaland presents Shock Value

2007-06-06 10:41
Producing mega-hits for artists like Ginuwine, Missy Elliot, Jay Z, the late R&B princess Aaliyah, The Pussycat Dolls, Justin Timberlake, Nelly Furtado and so much more; the man has gained respect for his unique arrangements, distinct sound and instrumentation. And now, he presents…Shock Value.

And the album sure does live up to its name. Maybe he can do whatever he wants but he's pushed it too far this time. Shock Value is just an all-star collaborative compilation, 18 tracks of which sound like a random amalgamation of futuristic disco, rock, hip hop and synthetic pop. It features many of the artists he’s produced before, as well as 50 cent, Dr Dre, Amar, The Hives, One Republic and - surprise surprise - Elton John.

The first single from the cd, "Give it to me" showcases his 2006 honey pots; Nelly Furtado and Justin Timberlake. It has all the funky elements that make it a catchy tune, however it sounds like a regurgitation of the same beats and rhythms that made Timberlake and Furtado last year’s sensations. The beats and the tempo throughout the album are sadly monotonous. The only thing that sets the tracks apart is the energy that the various artists inject to the tunes, making it clear that Timbaland can’t carry an entire album by himself. "Apologize", featuring One Republic, stands out as a solid and coherent song that manages to move more than your booty, giving the album a positive lift. However the show stopper is "2 man show" featuring Elton John, which saves the day as it bows out in style with powerful choral vocals humming in the background and Sir Elton John’s piano prowess. Timbaland tells Elton to “hold up and let the beat ride for a second”. As the bass, the strings and the drums get hot he tells him; “Go ahead John, I like that”.

It perfectly illustrates how Timbaland shines as a producer. That’s where he belongs. He repeatedly asks “Don’t it sound good to you, don’t you agree?” as Elton John works his magic on the piano. Yes, it sure sounds good - when he’s the man behind the music, and not the guy on stage.

-Gugu Mkhabela
If you don’t know who Timbaland is, you better ask somebody baby! Timothy Z. Mosley is a rapper, songwriter and producer extraordinaire. One who’s consistently remained on top of his game since the early 90s by creating some of the biggest and most successful songs in modern pop and urban music.

What to read next: Kalahari

Kgethi 2007/08/31 11:43 AM
Why crticise? Why do U people always look for something to criticise.This is a massive album that's selling well all over the world.I think Timbaland has outdone himself.
Daemos 2008/03/10 10:53 AM
I disagree I was actually blown away by the whole album, I thought the range and depth of all the collaborations was brilliant and vwery different from anything i've ever heard from Timba'. maybe you need to give this album another listen.
Juice 2008/04/04 12:28 PM
regurgitation???? Do you normally sit with a dictionary when you write your reviews? Tell you what, save yourself some trouble by leaving the dictionary alone and actually listen to the music. This is a breath of fresh air through different genres of music and is 1 of the best albums by any producer. STOP IT NOW.
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