Why a music video about fracking?

2011-07-29 15:15
As a member of Treasure the Karoo Action Group, I was very excited to be given the responsibility of producing Frackattack. I had done some vox pops around Cape Town, asking people how much they knew about fracking. It was clear that some communities and age groups were not being reached through our conventional communication channels.

The insidious harm caused by fracking in America, only started bubbling to the surface once energy companies had their frack wells planted in the earth.

South Africans are very lucky that we can learn from mistakes that other countries have made before they happen here, on our doorstep. If fracking goes ahead, it is going to affect every single South African in ways that we cannot yet predict. It is very important that each community makes itself heard when it comes to the dialogue around fracking.

Jitsvinger: Frackattack (Watch the video here)

When Quintin Goliath (Jitsvinger) offered us his song, I realised that we had a great opportunity to engage with South Africans that we had not been able to reach before. Frackattack makes the issue more accessible in a hard-hitting, creative way.

Before writing this, I asked Quintin for some commentary about his involvement with the project:

"I've decided to take on the fracking issue because Hip Hop, for me, has always been a voice speaking for the misrepresented and misunderstood," he said. "The song Frackatack will appeal to everyone, both young and old, because the lyrics speak to those vulnerable to the effects of fracking, stirring the masses to take a stand. I am keen to continue working with TKAG into the future and spreading the awareness around fracking within communities."

As producer, I was really fortunate to know a brilliant sound engineer and find an awesome animator who were prepared to work on the project for a fraction of their normal fee.

The quality of the final product, given our tiny budget, is testimony to their support for our cause, and greatly encouraging for TKAG and our future work.

Pippa is a member of the Treasure the Karoo Action Group. Follow their blog here.

Pippa Ehrlich, the producer of an anti-fracking music video featuring CT rapper Jitsvinger, talks about the issues and how the project came about.

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