Cape Town Jazz Festival organisers clarifies SABC sponsorship drama

2015-03-19 07:53

Cape Town - The SABC on Wednesday announced that they would no longer be a sponsor of the Cape Town Jazz Festival.

The state broadcaster didn’t give specific reasons, but said they "could not agree on certain terms and conditions during negotiations".

The SABC - which has been a broadcast partner and sponsor of the annual highlight on not just the international jazz calendar but also South Africa and Cape Town's jazz and arts scene - announced that after consideration of the cost benefit of its sponsorship for the Cape Town International Jazz Festival, the broadcaster "decided not to participate as a media partner for this year's event".

espAfrika, the organisers of the Cape Town International Jazz Festival, released a statement shortly after in which they clarified the rumours.

“We would like clarify that the SABC did not withdraw its sponsorship from the festival. The trade exchange contract between the parties had expired. espAfrika was in negotiations to conclude a new trade exchange agreement but could not come to agreeable commercial terms.

“espAfrika bases its commercial decisions on sound business practices, which include return on investment and added value for sponsors, stakeholders and SMMEs, as well as job creation opportunities.

“As the commercial model of the proposed new trade exchange agreement did not fit the company’s criteria at this time, the parties agreed that SABC could become a media service provider for 2015 and that negotiations would be renewed to conclude a long-term contract post the coming festival. espAfrika has since elected to pursue other opportunities for the benefit of its sponsors, and broad-based stakeholders, as well as local and international fans.”

The SABC in previous years said it was a "proud co-sponsor" and exclusive broadcast sponsor of the Cape Town International Festival. The SABC not only broadcast festival coverage and performances across SABC1, SABC2 and SABC3, but also sponsored the Community Jazz Concert at the Greenmarket Square and helped with training, upliftment and development programmes.

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